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| Ryfe, David Michael |
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| Presidents in Culture |
| The Meaning of Presidential Communication |
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| Series: |
Frontiers in Political Communication  Vol. 9 |
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| Year of Publication: 2005 |
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| New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2005. XIV, 249 pp., 11 tables, 2 graphs |
| ISBN 978-0-8204-7456-4 pb. |
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| Sales price |
| SFR 39.00 |
€* 26.80 |
€** 27.50 |
€ 25.00 |
£ 17.50 |
US-$ 29.95 |
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includes VAT - only valid for Germany |
[Currency of invoice] |
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includes VAT - only valid for Austria |
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| Book synopsis |
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| Whether writing from the perspective of rhetoric or political science, scholars of presidential communication often assume that the ultimate meaning of presidential rhetoric lies in whether it achieves policy success. In this book, David Michael Ryfe argues that although presidential rhetoric has many meanings, one of the most important is how it rhetorically constructs the practice of presidential communication itself. Drawing upon an examination of presidential rhetoric in the twentieth century - from Theodore Roosevelt to Franklin D. Roosevelt, from Ronald Reagan to Bill Clinton - Ryfe surveys the shifting meaning of presidential communication. In doing so, he reveals that the so-called public or rhetorical presidency is not one fixed entity, but rather a continuously negotiated discursive construct. |
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| About the author(s)/editor(s) |
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| The Author: David Michael Ryfe is Assistant Professor in the School of Journalism at Middle Tennessee State University. He holds a Ph.D. in communication from the University of California, San Diego. |
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