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Lundby, Knut (ed.)


Concept, Changes, Consequences

Year of Publication: 2009

New York, Bern, Berlin, Bruxelles, Frankfurt am Main, Oxford, Wien, 2009. XX, 317 pp., num. ill.
ISBN 978-1-4331-0562-3 pb.  (Softcover)

Weight: 0.480 kg, 1.058 lbs

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Book synopsis

The media are ubiquitous and constantly changing, causing social and cultural shifts. This book examines how processes of mediatization affect almost all areas of contemporary social and cultural life, and takes the theoretical debate on mediatization in communication studies and media sociology to a critical edge.


Contents: Sonia Livingstone: Foreword: Coming to Terms With ‘Mediatization’ – Knut Lundby: Introduction: ‘Mediatization’ as Key – Friedrich Krotz: Mediatization: A Concept With Which to Grasp Media and Societal Change – Andrea Schrott: Dimensions: Catch-All Label or Technical Term – Norm Friesen/Theo Hug: The Mediatic Turn: Exploring Concepts for Media Pedagogy – Lynn Schofield Clark: Theories: Mediatization and Media Ecology – Knut Lundby: Media Logic: Looking for Social Interaction – Stewart M. Hoover: Complexities: The Case of Religious Cultures – Andreas Hepp: Differentiation: Mediatization and Cultural Change – Stig Hjarvard: Soft Individualism: Media and the Changing Social Character – Synne Skjulstad: Dressing Up: The Mediatization of Fashion Online – Jesper Strömbäck/Frank Esser: Shaping Politics: Mediatization and Media Interventionism – Maren Hartmann: Everyday: Domestication of Mediatization or Mediatized Domestication? – André Jansson: Mobile Belongings: Texturation and Stratification in Mediatization Processes – Tanja Thomas: Social Inequalities: (Re)production through Mediatized Individualism – Eric W. Rothenbuhler: Continuities: Communicative Form and Institutionalization – Knut Lundby: Conclusion: Consensus and Conflict.

About the author(s)/editor(s)

The Editor: Knut Lundby is Professor of Media Studies in the Department of Media and Communication at the University of Oslo, Norway. He holds a Dr.philos. degree in sociology from the University of Oslo. He was the founding director of the interdisciplinary research centre InterMedia at the University of Oslo, focusing on design, communication, and learning in digital environments. He is the director of the Mediatized Stories project and edited Digital Storytelling, Mediatized Stories: Self-representations in New Media (Peter Lang, 2008).


«Media and communication studies have moved decisively in the past decade beyond a narrow concentration on text, production, and audience, to investigate the broader processes through which media transform the texture of the social world. A principal concept for understanding these transformations is ‘mediatization’. In this important and well-organised collection, leading scholars reflect on what is at stake in this concept and its potential for reorientating media research across many domains. Taken together, their chapters mark a major advance in international comparative work on media theory.» (Nick Couldry, Goldsmiths College, University of London)
«A broad-ranging and multi-perspective look at the evolution of the notion of mediatization, so central to the field of communication and media studies. Long overdue, this work helps us understand why mediatization as a concept makes sense of our field even in the midst of the radical technological changes in media form we are living through. A theoretical breakthrough.» (Andrea L. Press, University of Virginia)