Series Detail

Information about the series

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

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I would like to subscribe Marketing im globalen Wettbewerb / Marketing & Global Competition to forthcoming issues:

 

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2 volumes found

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Information Propagation on the Web 2.0

Elsner, Mark

Information Propagation on the Web 2.0

Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks

Volume 2

Year of Publication: 2012

ISBN 978-3-631-61747-2 hb.
ISBN 978-3-653-01663-5 (eBook)

 
The Intelligent Video Technology - Essays on Shopper Behavior at the Point of Sale

Valizade-Funder, Shyda

The Intelligent Video Technology - Essays on Shopper Behavior at the Point of Sale

Volume 1

Year of Publication: 2013

ISBN 978-3-631-63983-2 pb.

 

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