Series Detail

Heil Oliver P.

Marketing im globalen Wettbewerb / Marketing & Global Competition

ISSN: 1867-8424

Information about the series

The series “ Marketing & Global Competition“ aims at providing a forum for scholars in Business and Management with an interest in Media Studies. Topics include (among others) the influence of Web 2.0 on marketing via user- generated contents. The series’ editor, Professor Oliver P. Heil (Ph.D.), specializes in Competitive Market Signaling, Strategic Marketing, and Social Networks.

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