Ideology and Communication:

List of Contributors

Emine Şahin

Associate Prof. Dr., at Gaziantep University Advertising Department, emines@gantep.edu.tr, Orcid ID: 0000-0002-7269-0923.

Zülfiye Acar Şentürk

Associate Prof. Dr., at Uşak University Advertisement and Public Relations Department, zulfiye. acar@usak.edu.tr, Orcid ID: 0000-0003-2606-3547.

Zeynep Gültekin Akçay

Assist.Prof. Dr., at Sivas Cumhuriyet University Radio-Television and Cinema Department zga@cumhuriyet.edu.tr, Orcid ID: 0000-0003-3050-3090.

Kadriye Töre Özsel

Research Assist, at Munzur University Radio-Television and Cinema Department, ktoreozsel@munzur.edu.tr, Orcid ID: 0000-0002-6039-6057.

Çilem Tuğba KOÇ

Assist. Prof. Dr., at Erciyes University Radio-Television and Cinema Department, e-mail: takdag@erciyes.edu.tr. Orcid ID: 0000-0002-3479-4035.

Mahmut Akgül

Assist. Prof. Dr., at Erciyes University Department of Public Relations and Advertisement., e-mail: mahmutakgul@erciyes.edu.tr. Orcid ID: 0000-0002- 3479-4035.

Onur Önürmen

Assist. Prof. Dr., at Erciyes University Radio-Television and Cinema Department, onurmen@erciyes.edu.tr. Orcid ID: 0000-0001-7500-2869.

Preface

This book can now be published after a long journey. As the editors, we have experienced several traumatic situations, similar to COVID-19 which caused humanity to question itself again, for the last three years in our personal and academic lives.

From the day we revealed that we should discuss the relationship between communication and ideology with the framework of the Turkish media that has changed over the last twenty years, we had troubled and striking days until the book was published; intercity movings and the difficulties of new lives… Immediately after the loss of a mother-like sister – Özden Köse – shook us profoundly. During this period, some of our academician friends, who would support us, withdrew their works from this book for a number of justified reasons. Another unexpected illness while entering a restructuring period and the loss of another beautiful person – Sabiş – caused the printing period to be delayed again. Even though COVID-19 in 2020 shaked and doubted us as we started off with the motto that everything will be fine in late 2019, we did not give up this time.

However, we would not be able to embody this work without the very valuable people who did not let us give up. First of all, we are eternally grateful to Kadriye Töre Özsel and Onur Önürmen who gave us their articles when we intend to create this book and then waited for three years without asking anything. We would like to thank Emine Şahin, Zülfiye Acar Şentürk and Çilem Tuğba Koç, who enabled our book to be published as new authors. Lastly, thanks for the outspoken editor of Peter Lang Turkey, Esra Bahşi for her understanding and support so far in this process.

Introduction

Reviews that discuss ideology and are used as one of the basic concepts in communication studies compose pretty comprehensive literature. Related literature has, directly and indirectly, analyzed ideology concept. The same literature also scrutinized the issues such as ideological role and functions; the foundation of various ideologies in media or by the media; ideologies of media on different topics and ideologies about the media itself.

This book aims to indicate several problems related to apparent ideology understandings that are accepted in communication studies. To this end, we endeavored to touch on produced meanings and power of ideology within media that has transformed in Turkey as from 2000. Samples from different channels of Turkish media rather than theoretical discussion were chosen to trace ideological structurings within Turkish media. It was also cared for studies in the book to complete each other; by this means, we also wanted to provide convenience for the reader to comprehend the ideological structuring of transformation in Turkish media after 2000.

Emine Şahin and Zülfiye Acar Şentürk, in the first review of the book that consists six articles, analyzed the traces of gender and ideological structuring in advertisements sample. Zeynep Gültekin Akçay discussed another point of the structuring of gender codes through children channels. It is emphasized in child channels that there is an unequal weight of men compared to women in the construction of gender codes. Kadriye Töre Özsel who displayed democratic and hierarchical values, religious and worldly values, and other dichotomies emphasized that cultural texts for children significantly include ideology. Çilem Tuğba Koç who reviewed the discussion of popular music and ideology by the sample of hip-hop music and arabesque in Turkey underlined the relationship between neo-liberal policies and those kinds of music which have been on the rise periodically. Mahmut Akgül approached struggles through Pierre Bourdieu’s concepts by looking at that media is an ideological arena. Finally, Onur Önürmen revealed the reproduction style of the dominant ideology by humor.