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Trump’s Followers

A Socio-Semiotic Analysis

by Arthur Asa Berger (Author)
©2020 Monographs XVI, 122 Pages

Summary

Trump’s Followers: A Socio-Semiotic Analysis uses semiotic theory, psychoanalytic theory, and sociological theory to analyze Donald Trump’s followers and to understand what motivates them and explain why they behave the way they do when at his rallies. It makes use of ideas from Gustave Le Bon’s classic The Crowd, ideas from Freud about the psyche and social groups, and works by many other important scholars and writers. The book is written in an accessible style and is illustrated with many drawings by the author.

Details

Pages
XVI, 122
Year
2020
ISBN (PDF)
9781433181269
ISBN (ePUB)
9781433181276
ISBN (MOBI)
9781433181283
ISBN (Hardcover)
9781433181184
DOI
10.3726/b17541
Language
English
Publication date
2020 (November)
Published
New York, Bern, Berlin, Bruxelles, Oxford, Wien, 2020. XVI, 122 pp., 26 b/w ill., 4 tables.

Biographical notes

Arthur Asa Berger (Author)

Arthur Asa Berger (Ph.D., University of Minnesota) is Professor Emeritus of Broadcast and Electronic Communication Arts at San Francisco State University. He has published more than one hundred articles and eighty books on media, popular culture, semiotics, and humor. His books have been translated into ten languages.

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140 pages