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Edited by Süheyla Nil Mustafa and Ayşe Dilara Bostan

Mainstream media offer audiences identities in accordance with certain definitions of “normal behavior” as given in hegemonic discourses. This book explores the hegemonic/normative discourses circulating in the Turkish mainstream media. Such an analysis provides the mental codes and frameworks offered to the ordinary Turkish people “subjected” to the mass media throughout their daily lives. Each chapter employs different methods for discursive analysis and media formats. Since the authors inquire into the socio-political reality and conjunctures upon which these media discourses are constituted, the book offers much to those readers investigating both the Turkish media and the socio-political transformation that took place in Turkey in the past two decades.

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Edited by Mary M. Cronin and Debra Reddin van Tuyll

Although the American Civil War has received extensive scholarly attention in the 150+ years since its conclusion, far less scholarly work has been devoted to western newspapers and their experiences of that bloody conflict. This first volume of a two-volume set reveals that the West was not immune from the war’s battles, military recruitment, national anxieties, or partisan infighting. The Western Press in the Crucible of the American Civil War explores how editors throughout the region (from the Great Plains to the Pacific Coast) responded to secession, the war, and its immediate aftermath. This edited volume examines editors’ outspoken partisanship (including political feuds), their newsgathering techniques, their financial concerns, and their responses to wartime press censorship. The book also reveals how the war was reported in the western press, while also casting a light on reporting of home front issues. This first volume reveals the financial and editorial lengths that editors went to in order to meet readers’ demands for war and home front news across a vast region where infrastructure was poor and news, therefore, was often slow to arrive. The second volume, The Midwestern Press in the Crucible of the American Civil War, focuses on the press in the midwestern United States.
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Understanding Social Media

Extensions of Their Users

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Robert K. Logan and Mira Rawady

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.

The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.

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Big Time

THIS IS A TEST ISBN

Philip Gabriel

This is not a contracted title but only a test record for our purposes.  The book is a history of publishing by award-winning author, Philip Gabriel, of Cambridge University.
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“We Are Not Scared to Die”

Julius Malema and the New Movement for African Liberation

Tiffany Thames Copeland

The charismatic Julius Malema and the Economic Freedom Fighters (EFF) have descended onto the South African political scene like superheroes, vowing to liberate South Africans with their radical, militant, and revolutionary stance. Their pledge in fighting the four evils of this world including colonialism, imperialism, racism, and sexism, has given them an allure of being saviors while striking fear in the hearts of the white monopoly capitalists including their African conspirators, labeled sell outs.

The nexus of this book comprises of two social media studies on Malema’s eye-opening, controversial, and at times humorous rhetoric—and his audience’s unfiltered reaction to it—during the 2019 South African general election season. Malema’s discourse is also assessed from South Africa’s historical, cultural, and socio-political environment, with special attention given to the poor black majority.

The EFF is part of an international protest movement, and connections are, at times, drawn between the South African and the African American experience—both of which have been severely impacted by an international system of white hegemony.

Ultimately, this research shows that Malema’s fiery and witty rhetoric has firmly situated the EFF at the forefront of a new movement for African liberation. As Malema said, "The time for reconciliation is over, now is the time for justice," solidifying him as one of the most controversial political figures in South Africa, Africa, and perhaps one day, the world over.

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Agnieszka Walecka-Rynduch

The monograph is focused on three essential research problems identified by the key terms used in its title. The analysis covers concepts that previously were not subject to in-depth research projects: the MediaPolis, a MediaEgo and evolution of the political communication paradigm, observed and analysed on the political scene in Poland. Evolution of the public sphere and the media requires consideration of the causes of ongoing changes and of forecast transformations initiated by those changes. Hence, the research project focused on the sphere that emerged in an intersection of known discourse areas – public, political, meta-political and media discourses. The monograph summarizes years of research into the proposed concepts of a MediaEgo politician and the MediaPolis public sphere.

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Biljana Tanurovska-Kjulavkovski

How do we think and imagine cultural and art institutions nowadays? How they need to be transformed to meet the needs of the artists and professionals in the field?

This book examines the theoretical and practical tensions and questions related to cultural and art institutions in the context of North Macedonia and the wider region of former Yugoslavia. The author explores the needs in the art field of contemporary performing arts (post-dramatic theatre, dance, performance, choreography, etc.) and offers approaches to modelling and governing contemporary performing art institutions from the perspective of the independent cultural and art sector. The book proposes a post-modern cultural and art institution, or a co-institution, based on co-curation and shared leadership as opposed to the traditional or standard model of institution of arts and culture. The author offers an activist, self-organized and horizontal approach to governing, instead of vertical or top–bottom, and modelling based on shared policies and a participative approach, instead of authoritarian partocratic policy-making.

"Innovative and challenging analysis of the changing realities of the institutional cultural system. Conceptually sophisticated, compelling and with imaginative and ethically relevant solutions, this book is the timely response to the crucial issues in cultural management and cultural policy."

- Milena Dragićević Šešić, prof. emerita, University of Arts Belgrade

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Edited by Deniz Denizel, Deniz Eyüce Sansal and Tuna Tetik

Multidisciplinary Perspectives on Narrative Aesthetics in Video Gamesis a collection of contemporary research and interpretation that explores the narrative structures in video games and ludonarrative content design in related media. Featuring coverage of a broad range of topics, including narrative theory, game studies, history of video games, and interdisciplinary studies, this book is ideally designed for scholars, researchers, intellectuals, media professionals, game developers, entrepreneurs, and students who wish to enhance their understanding of the relationship and correlation of video games, narrativity, and aesthetics.

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McLuhan in Reverse

His General Theory of Media (GToM)

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Robert K. Logan

McLuhan in Reverse proposes two new and startling theses about Marshall McLuhan’s body of work. The first argues that despite McLuhan’s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan’s GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." 

While McLuhan’s famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.

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Edited by Tamer Bayrak