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Major Theories of Media Effects

Analysis and Evaluation

W. James Potter

In Major Theories of Media Effects, six major theories of media effects are thoroughly analyzed and then evaluated to construct a picture of the current state of knowledge in the scholarly field of media effects. These six theories are cultivation, agenda setting, framing, uses and gratifications, social learning, and third person effect. Each of these six theories is examined in detail using fourteen analytical dimensions organized into four categories: how the theory was originally conceptualized, its original components, patterns of empirical testing of its claims, and how the theory has developed over time. The theories are then compared and contrasted along five evaluation dimensions (scope, precision, heuristic value, empirical validity, and openness), plus one summary evaluative dimension that compares their overall utility to generating knowledge about media effects. The insights generated through these analyses and evaluations are used to address questions such as: "What is a theory?"; "Who qualifies as a theoretician?"; and, "Within the scholarly field of media effects, why are there so many theories yet so little theory usage as foundations for empirical studies?"

Concise and accessible analyses of major media effects theories—alongside helpful reference lists that handily index important literature in the field—make Major Theories of Media Effects both a vital reference for scholars and a valuable textbook for graduate and advanced undergraduate courses in media studies.

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Narrativas periféricas

Historia e historiografía del exilio español en México

Series:

Iliana Olmedo

Las historias de la literatura española y mexicana, bajo el uso de criterios nacionales, aislaron, marginaron o ignoraron la creación de los intelectuales del exilio español de 1939. Este libro evalúa con inteligencia y profundidad las condiciones sociales, políticas y culturales que conformaron este contexto, para determinar las causas y consecuencias de esta exclusión. Analiza, así, los factores que determinan y construyen la historiografía literaria, tanto de México como de España. A partir del caso paradigmático de Luisa Carnés y Paulino Masip, dos narradores del exilio español en México, cuestiona los criterios tradicionales usados en la escritura de las historias nacionales de la literatura. Del mismo modo, valora las políticas de memoria, surgidas después del fin del franquismo, implicadas en la restitución de los exiliados como autores españoles, para valorar la incidencia del entorno en la formación del canon literario. Así, propone la apertura de este canon, para dar lugar a un diálogo más amplio y rico acerca del exilio español en los dos escenarios donde actúa: México y España, cuya comunidad va más allá de la lengua.

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William L. Benoit and Mark J. Glantz

This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.

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M. Alroy Mascrenghe

Samson as God’s Adulterous Wife reveals striking parallels between the depiction of Samson in the Book of Judges and the prophetic literature’s metaphorical representations of Israel as an adulterous woman. This book endeavors to understand why Judges dwells on Samson’s sexual and romantic relationships while the personal lives of the other six judges are not afforded the same narrative attention. M. Alroy Mascrenghe compares adulterous Samson with idolatrous Israel and argues that Samson’s life is marked by the same cycles of adultery, bondage, crying out, and deliverance that structure the Book of Judges as a whole. Mascrenghe continues to pursue the theme of God’s adulterous wife through a comparison of the Levite-concubine story of Judges 19 to that of Hosea and Gomer.

Samson as God’s Adulterous Wife demonstrates the author’s own method for recognizing intertextual allusion, based on insights drawn from the field of software engineering. Drawing from a wide variety of disciplines—including narratology, software engineering, and theological hermeneutics—Samson as God’s Adulterous Wife offers a fresh perspective on the role of the Samson story within the broader intertextual thematic space of the Hebrew Bible.

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Teatralidades del conflicto armado en Colombia

Dramaturgia de las víctimas

Adriana Sánchez Gutiérrez

En momentos de crisis y conflictos políticos nacionales, el teatro se reconfigura como una de las artes que denuncia, devela e ilustra los quiebres sociales de un país. En esos términos, la dramaturgia en Colombia empodera nuevas estéticas en donde el ciudadano deviene protagonista de la escena, defendiendo derechos humanos y civiles que le han sido negados por el Estado. A partir de ese contexto, este libro analiza la producción de cuatro dramaturgos colombianos para descubrir cómo el cuerpo de las víctimas es representado en la escena y cuáles son las estéticas que se proponen en torno a los casos de desaparición forzada, ejecuciones extrajudiciales, desplazamientos, genocidios y masacres. Crímenes que, hasta el 2018, en el marco de un proceso de reparación y restitución a las víctimas, cuentan con más de ocho millones de casos en donde menos del cinco por ciento ha recibido condena por parte del Estado. En este estudio se propone el concepto de cuerpos-no-ausentes para entender la presencia corpo-política de las víctimas en la escena de las obras de Patricia Ariza, Felipe Vergara, Carlos Satizábal y Nohora Ayala.

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Michael Richard Lucas

Parody and Pedagogy in the Age of Neoliberalism provides comic relief in a neoliberal era and argues that parody can be used to creatively benefit our practices of self-narration and quests for knowledge. This seriously playful book demonstrates how parody utilizes humor, play, and self-reflection to allow for a helpful alternative relationship to mistakes and our multifaceted self. The book works to delineate specific ways of viewing, studying, creating, and performing a particular form of humorous parody, and through pedagogical application, it balances practical hands-on examples via digital video creation with examples and exercises such as interrogating our creative histories and parodying them—either as a classroom exercise or in individual self-reflection. The core readership for this book is rhetoric and composition scholars researching continental philosophy, humor, and narrative theory, and it lends itself to classroom implementation for professors, as it brings together (often for the first time) major academic conversations on humor throughout philosophy, literary and cultural studies, communication studies, and media studies. Parody and Pedagogy in the Age of Neoliberalism is essential reading for undergraduate/graduate courses that feature humor, alternative forms of communication in the public sphere, alternative rhetorical strategies, and courses that focus on the importance of creativity and play in our daily lives and scholarship.

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Edited by Michał Organ

The book aims to present a comprehensive palette of new approaches and diverse topics in the field of Translation Studies, and specifically discuss various issues correlated with the notion and elements of national identity and their translation. The collection of seventeen selected chapters is intended for researchers, scholars, academics, professional translators and other specialists in the field who direct their attention and practice towards some popular and niche research areas and scientific interests.

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Victorian Pilgrimage

Sacred-Secular Dualism in the Novels of Charlotte Brontë, Elizabeth Gaskell, and George Eliot

M. Joan Chard

Victorian Pilgrimage: Sacred-Secular Dualism in the Novels of Charlotte Brontë, Elizabeth Gaskell, and George Eliot argues that Charlotte Brontë, Elizabeth Gaskell, and George Eliot are foremost among nineteenth-century novelists to explore the pilgrimage motif, a major preoccupation of the Victorian imagination. Drawing upon their primary sources of the journey archetype—the King James Bible, The Pilgrim’s Progress, and popular hymns—they reveal in their work the significance of the religious impetus, which in their treatment is neither narrowly moralistic nor conformist. Recognizing the radicality of scripture free of its patriarchal bias, they bring a feminine sensibility to their delineation of gender ideologies in romantic and marital relationships as well as to their reformulation of the traditional fictional heroine. Their female protagonists are caught in the struggle between succumbing to the stereotypical ideal of womanhood and attaining authentic selfhood leading to both personal and social transformation. Sharing the conviction that the main dilemma of their times is the separation of sacred from secular, Brontë, Gaskell, and Eliot, each with a distinctive approach to the theme, open up fresh perceptual and relational pathways for pilgrimage.

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Edited by Wolfgang Wüst

Die napoleonische «Flurbereinigung» zu Beginn des 19. Jahrhunderts zerstörte vor allem im deutschen Südwesten eine bereits im Spätmittelalter ausgeprägte und in der Frühen Neuzeit weiterentwickelte ordensumfassende Kulturlandschaft. In den zugehörigen Klöstern und Stiften entfalteten sich über Jahrzehnte hinweg in den verschiedensten zivilisatorischen Feldern kulturelle Highlights. Die Beiträge des vorliegenden Bandes präsentieren vielfältige Ansätze zur Untersuchung der sakralen Landschaft Süddeutschlands und der Kulturleistungen geistlicher Institutionen vom späten Mittelalter bis zur Säkularisation und der unmittelbaren Zeit darüber hinaus. Der Bogen der Untersuchungen spannt sich aus über die Themenbereiche Wissenschaft und Bildung, materielle Kultur, Literatur und Kunst sowie Raum und Mobilität.

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Staatenlexikon Europa

Geographie, Geschichte, Kultur, Politik und Wirtschaft

Edited by Andreas Dittmann and Wolfgang Gieler

Das Staatenlexikon vermittelt grundlegende Kenntnisse zu Geographie, Kultur, Politik und Wirtschaft der Staatenwelt Europas. In alphabetischer Reihenfolge – von Albanien bis Zypern – werden insgesamt 50 Staaten behandelt. Die Besonderheit des Lexikons besteht in der Analyse gegenwärtiger gesellschaftspolitischer und ökonomischer Entwicklungen als historisch bedingten Prozessen. In kompakter Form werden Informationen auf aktuellem Stand über die Bedingungen und Strukturen, Interessen und Ziele der Politik der Staaten Europas untereinander und in der internationalen Arena geboten. Zielgruppen sind vor allem Wissenschaftler, Studierende, Dozenten, Journalisten und sonstige Mittler politischer Bildung sowie alle politisch Interessierten. Ein Grundlagenwerk, das zur differenzierten Beurteilung Europas im Wandel beiträgt. Dabei wird der Begriff «Europa» räumlich großzügig interpretiert und auch über Ost- und Südosteuropa hinaus bis zum Kaukasus ausgedehnt.