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McLuhan in Reverse

His General Theory of Media (GToM)

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Robert K. Logan

McLuhan in Reverse proposes two new and startling theses about Marshall McLuhan’s body of work. The first argues that despite McLuhan’s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan’s GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." 

While McLuhan’s famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.

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The Preamble as Policy

A Guidebook to Governance and Civic Duty

Robert Irons and Jim Twombly

In The Preamble as Policy: A Guidebook to Governance and Civic Duty the authors show that the Preamble to the Constitution is more than an introduction to the document; it sets the tone for the rest of the document and how it should be viewed and interpreted. It is also a list of goals for a new government and a tool for holding our elected representatives accountable for their efforts on our behalf. The Preamble as Policy looks at the history of the development of the Constitution to show how the Preamble can be used to judge the laws and policies enacted by the federal government. The Preamble as Policy weaves political thought, history, and current events together allowing for examination of an oft forgotten part of the Constitution. It provides a unique framework and firm foundation for class discussions or social interactions about what we have achieved as a nation and where we might have come up short.
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Revolutions and the Making of the Modern World

From Peter the Great to Karl Marx

James Cracraft

Edited by William Benton Whisenhunt

Professor James Cracraft is an established specialist on early modern Russian history, particularly the era of Peter the Great (1682-1725), tsar and first Russian emperor. This volume gathers some of the many key articles and reviews published by him over the last forty years and more in a wide variety of scholarly venues, some of which are not readily accessible. They constitute in sum important contributions not only to Russian history broadly understood, but also to the study of history itself. The collection will include a preface by the editor and an introduction by the author, where he will sum up his decades of historical work and point to new avenues of needed research, all the while emphasizing that "history" properly understood does not exist somewhere on its own but is the creation, however imperfect, of professional historians (as "chemistry", say, is properly understood as the work, however imperfect, of professional chemists).

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Theory of Power

Marx, Foucault, Neo-Zapatismo

Carlos Antonio Aguirre Rojas

The subject of power (singular) and multiple social powers (plural) is unquestionably central to contemporary societies all over the globe. Growing stronger and expanding farther all the time, the world’s anti-systemic movements have been forced to address this issue—the nature of power and powers—as among their most pressing debates. In the process, these movements have also been forced to consider the best possible strategy for confronting them. Should they seize political power, even if they run the risk of simply reproducing it? Should they destroy it altogether? Is it enough to destroy political power while economic, ideological, military, and religious powers remain untouched? And what is the most effective anti-capitalist and anti-systemic way to confront, defeat, and overcome the many different powers found in all present-day societies on Earth? To answer such questions, among others, this book discusses the rich, complex contributions of Karl Marx, Michel Foucault, and neo-Zapatismo to a complicated and essential subject: the theory of power.
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Understanding Social Media

Extensions of Their Users

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Robert K. Logan and Mira Rawady

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.

The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.

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Japanese Politics in Comparative Perspective

From the East to the West, and Then Whither?

Takashi Inoguchi

Japan lives twice. Japan belonged to the East before 1962, when The Economist's editorialized, "Consider Japan". It gave the world a warning-cum-welcoming signal to Japan about joining the West. Thereafter Japan belonged to the West in science, industry and international law, whereas Japan was regarded psychologically in the West as belonging to the East in sakura, sushi, and snow country. After 1992, the morning after the bubble collapse, Japan belonged to the new West, not bereft of mishaps and mistakes and embedded with stall and stagnation as the rest of the old West. Yet Japan has been going through the "lost three decades" of muddling through recession and deflation, as if Japan had trod the Dengist path to "hide your strength and bide your time" without loud fanfare. By 2022 Japan will come up quietly as the oasis of stability when the world is struggling with climate change and infectious disease diffusion in addition to its decline from the overconfidence of its own capabilities. Japan has emerged, combining its aggregate niches of technology of its own erstwhile dominant manufacturing, further enhanced by technological prowess obtained by massive foreign direct investment due to sluggish domestic market demand. In examining Japanese politics in comparative angle, this book starts by asking: from the East to the West, and then whither?
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Christopher M. Tingley

A look inside the day-to-day life of a retail manager as he witnessed from the front lines a company take the country by storm. Through a model of selling low priced clothing partnered with celebrity endorsements, the company’s rise was as big as their fall. After over a decade of teaching, the author, now a marketing and strategy professor, recalls his former life in retail. In a light-hearted and funny first-person narrative, the author takes you on a ride through his time with the now defunct clothing retailer Steve and Barry’s. He shares the lessons he learned from inside the store while watching mistakes made along the way. Stories of being robbed at gunpoint, finding a dead body in the dumpster, and working to the point of exhaustion, the reader is given a firsthand account of the best and worst practices in store management. Designed to introduce students to business, management, entrepreneurship, and retail, it allows students to answer the question “Do I really want to be a manager?”
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No solo fiesta

Estudios sobre el Teatro hispánico de los Siglos de Oro

Iñaki Pérez-Ibáñez and Miguel Zugasti

El presente volumen quiere acercar las diferentes corrientes de investigación sobre el teatro áureo hispánico que se llevan a cabo en ambos lados del Atlántico y que parecen ser cada vez más divergentes.  Mientras que los críticos europeos suelen achacar a los colegas americanos su lectura anacrónica de los textos áureos desde corrientes interpretativas contemporáneas, estos acusan a aquellos de un excesivo apego al texto donde la ecdótica y un malinterpretado rigor textual aleja el teatro áureo del público moderno.  Nuestro trabajo por lo tanto tiene una finalidad integradora y pretende demostrar que la buena filología no conoce de fronteras. Un volumen complejo, completo y caleidoscópicoque se aproximaal teatro del Siglo de Oro con una multiplicidad de miradas que una vez compaginadas nos permiteempezar a abarcar la complejidad del fenómeno. Los trabajos aquí recogidos se centran en la triada poeta (dramaturgo), autores-actores, público-festejos, elementos esenciales para poder realizar una aproximación amplia y polifónica a una realidad extraordinariamente rica.
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Khuloud Jamal Khayyat Dajani

No previous research has ever explored thoroughly the types and trends of smoking and the different models of tobacco smoking among Palestinian children. This study was designed to identify the factors that increase or mitigate risk associated with smoking among school children and adolescents living within the Palestinian territories. An ecological framework serves as the theoretical framework for the study, incorporating multiple levels of children’s and adolescents’ lives, including individual, family, school, peers, and community dimensions. The study is based on theory that considers the school as a central component of socialization and also on problem behavior theory, suggesting that humans develop clusters of dangerous behaviors that become part of their daily lives. This research study is based on the data set of the Health Behaviors in School-aged Children (HBSC) international survey. It revealed the high prevalence of tobacco smoking, the risk and protective factors affecting smoking, and showed that Nargilah ranked first among tobacco smoking habits, and employed a dual focus on individuals and schools. In an era of narrow agendas of “effectiveness” and “control,” this book suggests a way to incorporate schools as venues and spaces for behavioral transformation, growth, and positive change, and shows how awareness can be created within the families and the relevant agencies. Health promotion and risk prevention initiatives can help control tobacco smoking, the most preventable cause of death and disease in the nation. Those who smoke must quit, and we must work together to prevent children from starting this endangering health behavior.
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Edited by Mary M. Cronin and Debra Reddin van Tuyll

Although the American Civil War has received extensive scholarly attention in the 150+ years since its conclusion, far less scholarly work has been devoted to western newspapers and their experiences of that bloody conflict. This first volume of a two-volume set reveals that the West was not immune from the war’s battles, military recruitment, national anxieties, or partisan infighting. The Western Press in the Crucible of the American Civil War explores how editors throughout the region (from the Great Plains to the Pacific Coast) responded to secession, the war, and its immediate aftermath. This edited volume examines editors’ outspoken partisanship (including political feuds), their newsgathering techniques, their financial concerns, and their responses to wartime press censorship. The book also reveals how the war was reported in the western press, while also casting a light on reporting of home front issues. This first volume reveals the financial and editorial lengths that editors went to in order to meet readers’ demands for war and home front news across a vast region where infrastructure was poor and news, therefore, was often slow to arrive.