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Edited by Stephanie G. Schartel Dunn and Gwendelyn S. Nisbett

Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences.

This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). The authors explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences.

Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in media, marketing, public relations, advertising, and strategic communication fields.

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Inside the Upheaval of Journalism

Reporters Look Back on 50 Years of Covering the News

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Edited by Ted Gest and Dotty Brown

In the spring of 1969, 101 students received master’s degrees from Columbia University’s prestigious School of Journalism, where they had learned the trade as it was then practiced. Most hoped to start a career in newspapers, radio, television or magazines, the established forms of journalism of that era. Little did they realize how the news world they were entering would be upended by the internet and by the social forces that would sweep through the country over the next 50 years.

This book tells the story of the news media revolution through the eyes of those in the Class of 1969 who lived it and helped make it happen. It is an insider’s look at the reshaping of the Fourth Estate and the information Americans now get and don’t get—crucial aspects of the vibrancy of democracy.

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Media and Governance in Latin America

Toward a Plurality of Voices

Edited by Ximena Orchard, Sara Garcia Santamaria, Julieta Brambila and Jairo Lugo-Ocando

This edited book aims at bringing together a range of contemporary expertise that can shed light on the relationship between media pluralism in Latin America and processes of democratization and social justice. In doing so, the authors of the book provide empirically grounded theoretical insight into the extent to which questions about media pluralism—broadly understood as the striving for diverse and inclusive media spheres—are an essential part of scholarly debates on democratic governance.

The rise in recent years of authoritarianism, populism and nationalism, both in fragile and stable democratic systems, makes media pluralism an intellectual and empirical cornerstone of any debate about the future of democratic governance around the world. This book—useful for students and researchers on topics such as Media, Communications, Latin American Studies and Politics—aims to make a contribution to such debate by approaching some pressing questions about the relationship of Latin American governments with media structures, journalistic practices, the communication capabilities of vulnerable populations and the expressive opportunities of the general public.

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Edited by Hélène Fleckinger, Kira Kitsopanidou and Sébastien Layerle

La « révolution » du numérique, entamée au tournant des années 2000, a entraîné dans un tourbillon de transformations l’ensemble de la filière cinématographique, de la création à la diffusion. L’ampleur des mutations engendrées (disparition d’acteurs des industries techniques, destruction massive d’emplois et de savoir-faire, redéfinition des contours de métiers anciens et apparition de nouveaux) a sensibilisé une partie de la communauté scientifique. Des projets nationaux et internationaux d’envergure ont vu le jour, avec le souci de cartographier les changements et surtout de préserver des connaissances et des compétences menacées de disparition. À l’heure où ces projets de recherche semblent se multiplier, cet ouvrage collectif, tiré d’un colloque universitaire, propose de se concentrer sur des questionnements d’ordre méthodologique : comment aborder les changements intervenus dans la filière cinématographique ? à partir de quelles sources, avec quels outils et selon quelles approches ? quels problèmes méthodologiques la recherche sur les métiers et les techniques du cinéma et de l’audiovisuel soulève-t-elle ? Autant de questions traitées dans ces pages, à partir de contributions d’une jeune génération de chercheurs dont les travaux, parmi les plus novateurs, incarnent aujourd’hui une dynamique significative au sein des études cinématographiques et audiovisuelles. S’il y a urgence à étudier un monde qui semble disparaître et se transformer sous nos yeux, il est tout aussi urgent de s’attarder sur les modalités de la recherche, sur les outils méthodologiques et les sources à disposition.

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Pan-Arab News TV Station al-Mayadeen

The New Regressive Leftist Media

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Christine Crone

This book is the first comprehensive research conducted on the pan-Arab TV station al-Mayadeen – an important representative of the post-2011 generation of Arab satellite news media. Likewise, it is an investigation of a growing political trend and ideological discourse in the Arab world, which the book identifies as The New Regressive Left. The book sheds light on overlooked parts of the Arab population, which neither identified with the vision of the young activists initiating the uprisings, nor with the ambition of the growing Islamist tendency that followed. Rather it voices a grouping of Shia Muslims, religious minorities, parts of the Arab Left, secular cultural producers, and supports of the resistance movements brought together by their shared fear of the future.

Drawing on a wide variety of programmes from the station’s first four years and on interviews with staff members, the book captures how a TV station can play a role in the production of ideology through e.g. its composition of programmes, collaborations, events, iconization of cultural figures, choice of aesthetics, as well as through its recycling of cultural heritage and already existing ideological concepts. Overall, four ideological core concepts emerges, namely: the support of the resistance, the rejection of Sunni Islamism, the acceptance of authoritarianism, and the challenging of neoliberalism. Taking seriously a media outlet such as al-Mayadeen and the worldview driving an ideological discourse such as The New Regressive Left seems more acute than ever if we want to grasp the developments in a post-2011 Arab world.

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Spaces of New Colonialism

Reading Schools, Museums, and Cities in the Tumult of Globalization

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Edited by Cameron McCarthy, Koeli Moitra Goel, Ergin Bulut, Warren Crichlow, Brenda Nyandiko Sanya and Bryce Henson

Spaces of New Colonialism is an edited volume of 16 essays and interviews by prominent and emerging scholars who examine how the restructuring of capitalist globalization is articulated to key sites and institutions that now cut an ecumenical swath across human societies. The volume is the product of sustained, critical rumination on current mutations of space and material and cultural assemblages in key institutional flashpoints of contemporary societies undergoing transformations sparked by neoliberal globalization. The flashpoints foregrounded in this edited volume are concentrated in the nexus of schools, museums and the city. The book features an intense transnational conversation within an online collective of scholars who operate in a variety of disciplines and speak from a variety of locations that cut across the globe, north and south. Spaces of New Colonialism began as an effort to connect political dynamics that commenced with the Arab spring and uprisings and protests against white-on-black police violence in US cities to a broader reading of the career, trajectory and effects of neoliberal globalization.

Contributors look at key flashpoints or targets of neoliberalism in present-day societies: the school, the museum and the city. Collectively, they maintain that the election of Donald Trump and the Brexit movement in England marked a political maturation, not a mere aberration, of some kind—evidence of some new composition of forces, new and intensifying forms of stratification, ultimately new colonialism—that now distinctively characterizes this period of neoliberal globalization.

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Movements for Change

How Individuals, Social Media and Al Jazeera Are Changing Pakistan, Egypt and Tunisia

Rauf Arif

This book explores social media as an alternative channel of communication and resistance in Pakistan, Tunisia and Egypt, and argues that the term "Arab Spring" limits the scope of acknowledgement for the ongoing online and offline political uprisings in the Muslim World, which started beyond the geographical boundaries of the Middle East. Beginning with an exploration of the pivotal role of Al Jazeera and how it used social media content from protestors to make the uprisings a global conversation, this book takes readers through an overview of creative political protests in each of the three case countries, before delving into an in-depth examination of a specific icon that sparked each revolution in question, and an overview of social movements and the politico-cultural context in each country. In closing, this book offers an understanding on how the new collective memories of nations using social media to protest will affect future generations who are striving to rise against authoritarian regimes, including the Algerian Spring that is ongoing in 2019.

This book can appeal to a wide range of audiences, both inside and outside the academic world. Within academia, courses covering topics such as social media, social movements, comparative politics, Middle Eastern studies and global communication could use this book as a learning tool. In non-academic settings, journalism practitioners could benefit from this book to examine how social media can be an alternate media in the absence of traditional media, and how traditional news media outlets can collaborate with and utilize social media to perform their journalistic duty in oppressive regimes.

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Alternative Spaces/Transformative Places

Democratizing Unruliness in an Age of Austerity

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Joshua D. Atkinson and Clayton Rosati

Alternative Spaces/Transformative Places addresses the rise of unruly spaces in society, as well as communicative strategies that citizens and activists may use to democratize them. With the widespread use of austerity measures by governments and cities, unruly spaces are an increasing fixture in our modern world. Cities such as Flint and Detroit in Michigan, Berlin in Germany, and even regions of rural America, have all been damaged by the neoliberal policies that have left cityscapes and physical environments altered and unrecognizable. We now understand that unruliness has become a constant in contemporary globalized society.

As such austerity has degraded infrastructure, depleted local economies, and poisoned neighborhoods, we feel citizens must be empowered to reclaim such unruly spaces themselves. The book explores different strategies for the democratization of such spaces in urban environments, and the potential and problems of each. Such strategies can create alternative perceptions and alter pathways through those spaces—even connect communities hidden from one another.

Students and scholars of urban communication and community activism, as well as human geography, will find the concepts and strategies explored in this book useful. The discussions related to austerity measures provide context for many contemporary neighborhoods and communities that have come to be neglected, while the chapters concerning unruly spaces provide explanations for the difficulty with such neglected or degraded environments. Finally, the illustration of different communicative strategies for the democratization of unruly spaces will demonstrate the possibilities for empowerment within communities that face such problems.

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Marouf Hasian, Jr.

Decolonizing Ebola Rhetorics Following the 2013-2016 West African Ebola Outbreak defends the position that, despite the supposed “lessons” that have been learned about the spread of Ebola Virus Disease (EVD) after the 2013–2016 West African Ebola outbreak, there remains a need to “decolonize” the rhetorics of Ebola prevention and containment. The author asserts that the failure of governments, aid organizations, and global media to confront the structural and material legacies of colonialism in West Africa will prevent global communities from adequately dealing with sporadic Ebola outbreaks. Central to the book’s argument is that far too many communities in the “global North” are unwilling to spend the hundreds of billions of dollars that are needed for the prevention of endemic and epidemic diseases in the “global South.” Instead of coping with the impoverished legacies of colonialism, organizations like the World Health Organization support the use of small groups of “Ebola hunters” who swoop down during crises and put out EVD outbreaks using emergency health techniques. The author demonstrates how Western-oriented ways of dealing with EVD have made it difficult to convince West African populations—wary of emergency interventions after a long history of colonial medical experimentation in Africa—that those in the West truly care about the prevention of the next Ebola outbreak. Decolonizing Ebola Rhetorics ultimately argues that as long as global journalists and elite public health officials continue to blame bats, bushmeat, or indigenous burial practices for the spread of Ebola, the necessary decolonization of Ebola rhetorics will be forestalled. The author concludes the book by offering critiques of the real lessons that are learned by those who try to securitize or military Ebola containment efforts.

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Pin Up! The Subculture

Negotiating Agency, Representation & Sexuality with Vintage Style

Kathleen M. Ryan

WINNER! NCA Diane Hope Book of the Year Award.

Dangerous. Sexy. All-American—or rather All-World—Girl. Pin Up! The Subculture is the first book to explore the contemporary international subculture of pin up, women (and men) who embrace vintage style, but not vintage values.

Award-winning filmmaker and author Kathleen M. Ryan spent more than five years in the subculture. It’s a world of cat eye makeup, carefully constructed hairstyles, and retro-inspired fashions. But it’s also a world that embraces the ideals of feminism. Beauty, according to the pin up, is found not in body type or skin color, but in the confidence and sexual agency of the individual. Pin ups see their subculture as a way to exert empowerment and control of their own sexual and social identities—something that is part of the pin up’s historical legacy.

This lavishly illustrated book includes interviews with more than fifty international pin ups and helps readers to understand how they use social media and personal interactions to navigate thorny issues such as racism, sexism, homophobia, sizeism, and other difficult topics. Ryan demonstrates how even within subcultures, identity is far from homogeneous. Pin ups use the safety of their shared subcultural values to advocate for social and political change.

A fascinating combination of cultural history, media studies, and oral history, Pin Up! The Subculture is the story about how a subculture is subverting and reviving an historic aesthetic for the twenty-first century.