A media system does not exist in a vacuum. It develops and grows within social, political and economic systems. They interact with and influence one another, as well as stimulate each other’s development. The main subject of this work is the dynamically evolving Polish media system, which is under the influence of institutions and external stakeholders. Thanks to this, it is easier to understand that the "crossroads" is not only a problem of the Polish media system, but a global one. For this reason, a comparative perspective is employed. Three chapters help to provide an answer to research questions dedicated to political parallelism and journalistic professionalization. The analysis would be limited and unrepresentative if the book enclosed it with one country's border, omitting the broad global, European and Centro-European context.
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Toolkit for Creating a Winning Strategy
Betteke van Ruler and Frank Körver
Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee.
The Communication Strategy Framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today’s communication practitioners.
The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization's or client’s goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials.
The Communication Strategy Framework has proven to be an instant eye-opener. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating a winning communication strategy will help communicators of all types, from professionals and clients to students and teachers!
A Genre-Aware Approach to Online Journalism Education
New media has brought constant evolution to professional journalism practices and news genres. Online news practices challenge the occupational jurisdiction of journalism with a multiplicity of conflicting and competing journalistic ideals. In order to prepare journalism students to meet the demands of online journalism today, journalism schools have developed courses that emphasize journalistic practice on online news platforms and tools, such as Twitter, WordPress.com, Soundslides Plus, etc.
Drawing on the theoretical lens of digital literacies, Multimedia News Storytelling as Digital Literacies problematizes the emphasis on transmission of certain professional values and news formats without raising students’ critical awareness that there can be diversity of values. Methodologically, the present study proposes a genre-aware, semiotic-aware, critical framework that aims at analyzing digital literacies required and practiced by online journalists. It simultaneously encompasses dimensions of professional culture, professional practices, and abstraction of instantiated meaning making via multimodal semiotic resources.
Multimedia News Storytelling as Digital Literacies is ideal for courses in journalism and mass communication, curriculum studies, and digital literacies. The book is a valuable resource for online journalism educators, journalism students, and online journalism practitioners.
Exploring the Shifting Contours of Communication
Edited by Patricia Moy and Donald Matheson
This edited volume on voices arose from the 2018 International Communication Association conference in Prague, Czech Republic. The contributions examine the conference’s central theme from multiple epistemological approaches, a host of methodologies, and numerous levels of analysis. They reveal how studying voice—or the plurality of voices—illuminates the process by which it is fostered and/or constrained as well as the conditions under which it is expressed and/or stifled. More important, the study of voice sheds light on the process by which it impacts behaviors, defines relationships, influences policies, and shapes the world in which we live. In other words, studies of voice are not relegated to a few domains, but interface with myriad discourses, actors, processes, and outcomes.
Establishing a Theatrical Locus Communis: The Royal Theater in Athens (1901-1906)
The author examines the vigorous reception of the German theater in Greece, a phenomenon that took place along with the process of establishing in Athens, in 1901 the Royal Theater. The multiple aesthetic, social and political forms of this phenomenon provided a "locus of contact" with the German culture and accomplished a function, regarded as the instrument for the development of the bourgeois theater in Greece. This happened through the work of theater practitioners and intellectuals, as well as through the transfer of institutions, theatrical plays, and scripts of direction instructions, decorations, and props. The performances staged were the iceberg in the process of this reception, as they provided a strategy toward the revitalization of the Greek theater, realized in a productive way.
Berceste Gülcin Özdemir
This study aims at analyzing the characters and spaces in films (writing case studies) in the framework of the Theory of Narrative in the context of the concepts of panopticon and chronotope. In the context of the relation of the spaces with the story, the spaces, where Bal separated according to the movement types of characters as steady spaces and dynamically functioning spaces, were determined according to the context in which the characters could use their existence on the basis of the qualities of the space in the narrative of the film. In this manner, the exterior and interior spaces that are presented in film narratives are analyzed in the context of Bal’s commentated facts and the facts that are grounded on. While examining the spaces in terms of the effect of these spaces on the plot, evaluations were made about the causal motivation of the spectator while watching the narrative. The concepts of panopticon and chronotope make it possible to examine the narrative elements in detail and try to explain how the process of the narrative interpretation of spectators is developed.
Understanding Internet Accessibility in Rural China
Utility Drives Adoption: Understanding Internet Accessibility in Rural China addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.
Additionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. Utility Drives Adoption not only provides a deeper understanding of internet adoption in rural communities but also revisits the theory of innovation diffusion with newly developed perspectives and research models. This book serves as a useful guide for researchers and students in relevant fields to further explore internet utility and adoption in rural China.
A Social Transaction
What’s with the men in menstruation? This is the question Men in Menstruation: A Social Transaction sets out to answer. From earliest times men have been puzzled and perplexed by the menstrual cycle and have constructed elaborate taboos, superstitions, and practices attempting to explain why women have a periodical emission of a fluid that resembles blood but is not the result of an injury or affliction. In other words, men want to know why it is possible to bleed and not die. In order to understand what goes on between men and women in the presence of menstruation, this book examines a variety of encounters, referred to as "menstrual transactions." From the three women in the Bible who are identified as menstruating to contemporary films, advertising, TV programs and literature, the book explores a wide range of transactions, even including Prince Charles’s close encounter of a menstrual kind. The book will appeal to anyone interested in gaining insights into the mystery of menstruation as well as students of gender and women’s studies or media theory and history.
Historical Perspectives and New Frontiers
Edited by Nicholas Benequista, Susan Abbott, Paul Rothman and Winston Mano
This collection is the first of its kind on the topic of media development. It brings together luminary thinkers in the field—both researchers and practitioners—to reflect on how advocacy groups, researchers, the international community and others can work to ensure that media can continue to serve as a force of democracy and development. But that mission faces considerable challenges. Media development paradigms are still too frequently associated with Western prejudices, or out of touch with the digital age. As we move past Western blueprints and into an uncertain digital future, what does media development mean? If we are to act meaningfully to shape the future of our increasingly mediated societies, we must answer this question.
Jonathan Matusitz, Andrea Madrazo and Catalina Udani
This book examines online jihadist magazines, Inspire, Dabiq, Rumiyah, and Gaidi Mtaani, published by three terrorist organizations—Al-Qaeda, ISIS, and Al-Shabaab—and their aggressive promotion of the Caliphate, an Islamic system of world government that seeks to create a new world order ruled by sharia. These magazines have played an important role in the diffusion of Islamist ideas such as jihad and sharia (Islamic law).
Divided into ten chapters, this book extends existing research by offering fresh insights on the communicative strategies, radicalization processes, and recruitment methods used by jihadist organizations as well as their effects on readers. In particular, this book includes (1) the application of communication theories and models to both global jihad and online jihadist propaganda; (2) meticulous descriptions of the four online jihadist magazines in question (in terms of their missions, stylistic formats, and tactics), including excerpts from each magazine; (3) a thorough explanation of the jihadisphere (e.g., as a vehicle for extreme propaganda and an overarching "training manual" for jihad); (4) the procedures and complexities of online Islamic radicalization; and (5) strategies to combat online jihadist magazines (e.g., by developing counter-narratives and online counter-radicalization magazines).