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Narrating Theories of Resistance
Television at the Frontier of Social and Political Change in the 1950s-1960s
George A. Gonzalez
A Guidebook to Governance and Civic Duty
Robert Irons and Jim Twombly
Extensions of Their Users
Robert K. Logan and Mira Rawady
The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.
The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.
The monograph is focused on three essential research problems identified by the key terms used in its title. The analysis covers concepts that previously were not subject to in-depth research projects: the MediaPolis, a MediaEgo and evolution of the political communication paradigm, observed and analysed on the political scene in Poland. Evolution of the public sphere and the media requires consideration of the causes of ongoing changes and of forecast transformations initiated by those changes. Hence, the research project focused on the sphere that emerged in an intersection of known discourse areas – public, political, meta-political and media discourses. The monograph summarizes years of research into the proposed concepts of a MediaEgo politician and the MediaPolis public sphere.
Volumen II. Tradiciones de pensamiento y escuelas
Edited by Maira Vaca and Manuel Alejandro Guerrero
Pensar el estudio de la comunicación como una "guerra" implica reconocer que este no es un campo de estudio delimitado por una sola disciplina o una estricta definición del concepto "comunicación". Exige, también, identificar diversas tradiciones de investigación, así como explorar los principales dilemas que han guiado varias disciplinas en distintas épocas históricas y latitudes del mundo. Esta colección de tres volúmenes propone, entonces, analizar la comunicación y los medios desde muy diversas trincheras. Estos diversos panoramas, enfoques, tradiciones, épocas, escuelas, autores y sus preocupaciones, dialogan entre sí. No hay consensos definitivos; pero tampoco perdedores o ganadores en el debate. La "guerra" consiste pues, en identificar lo que está en juego; reconocer la diversidad de opiniones e intereses, y; considerar el vasto arsenal disponible para resolver los grandes dilemas de la comunicación.
Volumen II. Tradiciones de pensamiento y escuelas
Este segundo volumen de La comunicación y sus guerras teóricas. Introducción a las teorías de la comunicación y los medios analiza y contrasta distintasescuelasde pensamiento comúnmente ancladas en fronteras nacionales: la influencia norteamericana, el pensamiento francés, la Escuela de Frankfurt, los estudios culturales ingleses, la propuesta de la Escuela Invisible, los planteamientos de la escuela canadiense o el enfoque crítico desde América Latina. Estas diversas tradiciones han evolucionado de manera paralela, pero desde trincheras y paradigmas encontrados. Sin embargo, los análisis en este tomo de expertas y expertos en cada tradición de janver que es posible rastrear orígenes e intereses comunes. Y aunque las diferencias siguen siendo evidentes, en la mayoría de los casos residen en aspectos menos visibles como: el régimen político bajo el cual estas escuelas se desarrollan; el interés, el financiamiento e incluso, el impulso que las y los propios académicos dan a algunos temas frente a otros.
Edited by Mary M. Cronin and Debra Reddin van Tuyll
Julius Malema and the New Movement for African Liberation
Tiffany Thames Copeland
The charismatic Julius Malema and the Economic Freedom Fighters (EFF) have descended onto the South African political scene like superheroes, vowing to support South Africans with their radical, militant, and revolutionary stance. Their pledge to fight four evils in this world including colonialism, imperialism, racism, and sexism, has given them an allure of being saviors while striking fear in the hearts of the white monopoly capitalists and their black conspirators, labeled "sell outs."
Two social media studies on Malema’s controversial and humorous eye-opening rhetoric and his audience’s unfiltered reaction to it, during the 2019 South African general election season, are at the center of this book. Malema’s discourse is also assessed from South Africa’s historical, cultural, and socio-political environment, with special attention given to the poor black majority. The author at times draws connections between the South African and the African American experience—both of which have been severely impacted by an international system of white hegemony.
Malema and the EFF are not only game changers for South African politics, but for the worldwide African liberation movement. The results of the research show that Malema’s fiery and witty rhetoric has firmly situated the EFF at the forefront of a new movement for African liberation. As Malema said, "The time for reconciliation is over, now is the time for justice," making those who oppose his message jittery, while simultaneously solidifying Malema as one of the most controversial political figures in South Africa and Africa, and perhaps one day, the world over.
Edited by Deniz Denizel, Deniz Eyüce Sansal and Azure Tuna Tetik
Multidisciplinary Perspectives on Narrative Aesthetics in Video Gamesis a collection of contemporary research and interpretation that explores the narrative structures in video games and ludonarrative content design in related media. Featuring coverage of a broad range of topics, including narrative theory, game studies, history of video games, and interdisciplinary studies, this book is ideally designed for scholars, researchers, intellectuals, media professionals, game developers, entrepreneurs, and students who wish to enhance their understanding of the relationship and correlation of video games, narrativity, and aesthetics.
His General Theory of Media (GToM)
Robert K. Logan
McLuhan in Reverse proposes two new and startling theses about Marshall McLuhan’s body of work. The first argues that despite McLuhan’s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan’s GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message."
While McLuhan’s famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.