The monograph is focused on three essential research problems identified by the key terms used in its title. The analysis covers concepts that previously were not subject to in-depth research projects: the MediaPolis, a MediaEgo and evolution of the political communication paradigm, observed and analysed on the political scene in Poland. Evolution of the public sphere and the media requires consideration of the causes of ongoing changes and of forecast transformations initiated by those changes. Hence, the research project focused on the sphere that emerged in an intersection of known discourse areas – public, political, meta-political and media discourses. The monograph summarizes years of research into the proposed concepts of a MediaEgo politician and the MediaPolis public sphere.
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Agnieszka Walecka-Rynduch
McLuhan in Reverse
His General Theory of Media (GToM)
Series:
Robert K. Logan
McLuhan in Reverse proposes two new and startling theses about Marshall McLuhan’s body of work. The first argues that despite McLuhan’s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan’s GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message."
While McLuhan’s famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.
The Preamble as Policy
A Guidebook to Governance and Civic Duty
Robert Irons and Jim Twombly
Understanding Social Media
Extensions of Their Users
Series:
Robert K. Logan and Mira Rawadi
The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. We will make use of Marshall McLuhan’s media ecology approach to understanding media. It is our intention to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.
We will analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs. We also examine the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. We study the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare. We close our study with an analysis of the social media counter revolution waged by players who actually helped to create social media.
Series:
Edited by Mary M. Cronin and Debra Reddin van Tuyll
Bitches Unleashed
Performance and Embodied Politics in Favela Funk
Series:
Raquel Moreira
“We Are Not Scared to Die”
Julius Malema and the New Movement for African Liberation
Tiffany Thames Copeland
La comunicación y sus guerras teóricas. Introducción a las teorías de la comunicación y los medios
Volumen I. Enfoques disciplinarios
Edited by Maira Vaca and Manuel Alejandro Guerrero
Pensar el estudio de la comunicación como una "guerra" implica reconocer que este no es un campo de estudio delimitado por una sola disciplina o una estricta definición del concepto "comunicación". Exige, también, identificar diversas tradiciones de investigación, así como explorar los principales dilemas que han guiado varias disciplinas en distintas épocas históricas y latitudes del mundo. Esta colección de tres volúmenes propone, entonces, analizar la comunicación y los medios desde muy diversas trincheras. Estos diversos panoramas, enfoques, tradiciones, épocas, escuelas, autores y sus preocupaciones dialogan entre sí. No hay consensos definitivos; pero tampoco perdedores o ganadores en el debate. La "guerra" consiste pues, en identificar lo que está en juego; reconocer la diversidad de opiniones e intereses, y; considerar el vasto arsenal disponible para resolver los grandes dilemas de la comunicación.
Volumen I. Enfoques disciplinarios
Este primer volumen de La comunicación y sus guerras teóricas. Introducción a las teorías de la comunicación y los medios revisa los principales enfoques disciplinarios: sus supuestos, alcances y límites, así como las propuestas generales de los diversos cristales desde los que se mira este complejo campo de estudio. "Y es que en el mundo traidor", dicta el verso, "no hay ni verdad ni mentira: todo es según el color del cristal con que se mira". Este volumen presenta algunas (im)precisiones necesarias, al tiempo que propone un mapa tentativo para navegar en esta muy variada área de estudio. El recorrido comienza por el enfoque tradicional de la sociología invitándonos a cuestionar el determinismo tecnológico que constantemente amenaza el estudio de la comunicación y los medios. Otros "cristales" como el enfoque normativo, el cultural, el afectivo, el biológico, el económico, el digital o el político complementan esta revisión crítica a través de las plumas de los grandes expertos de cada mirada.
Jacek Dabala
In a unique, and at times highly polemical way, the author demonstrates how the media generally influences thinking and what kind of content they put into peoples’ heads. He aims to encourage a better understanding of oneself, one’s environment, and the world but above all, a better understanding of freedom, the condition of democracy - or dictatorship. This is probably the first book in the media and communication studies which, through scientific provocation, makes the readers delve deeply into their intelligence, teaches them how to use it, and allows them to decide whether they have a weak, average, or insightful mind. The book sets one of the most important trends: it tells how the media think and how they shape their audiences.