Regional differences matter. Even in an increasingly globalized world, rhetorical attention to regionalism yields very different understandings of geographic areas and the people who inhabit them. Regional identities often become most apparent in the differences (real and perceived) between urban and rural areas. Politicians recognize the perceived differences and develop messages based on that knowledge. Media highlight and exacerbate the differences to drive ratings. Cultural markers (from memorials to restaurants and memoirs and beyond) point to the differences and even help to construct those divisions. The places identified as urban and rural even visually demarcate the differences at times. This volume explores how rhetoric surrounding the urban and rural binary helps shape our understanding of those regions and the people who reside there. Chapters from award-winning rhetorical scholars explain the implications of viewing the regions as distinct and divided, exploring how they influence our understanding of ourselves and others, politics and race, culture, space and place, and more. Attention to urban and rural spaces is necessary because those spaces both act rhetorically and are also created through rhetoric. In a time when thoughtful attention to regional division has become more critical than ever, this book is required reading to help think through and successfully engage the urban/rural divide.
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Transformation of Strategy and Practice
Michael B. Goodman and Peter B. Hirsch
The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization’s survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates the practice of corporate communication as it changes in response to increasing global changes. It builds on the authors’ 2010 Corporate Communication: Strategic Adaptation for Global Practice, as well as their 2015 Corporate Communication: Critical Business Asset for Strategic Global Change.
This book analyzes and illuminates the major communication needs in rapidly evolving organizations: the contemporary communication environment; the importance and impact of intangibles—corporate sustainability, identity, culture, valuation, crisis prevention; the transformation of the media environment; the transformation of the concept of decision-making; the importance of demographics and multigenerational audiences; and technical, geopolitical, economic, and socio-cultural uncertainty. These are significant forces that can potentially augment or diminish an organization’s value.
Edited by Suat Kolukirik
In today’s world where reality is simulated, societal relations are increasingly virtualized and social relations have started to be realized in digital environments. Individuals gaining belonging in the virtual universe by adopting digital identity produce daily life practices through social networks and cyberspaces and create new social structures. In our digitalized practices, the individual uses the delights and pleasures that they suppress and cannot reveal in the real universe in the transparent depth of the virtual universe and share their feelings and thoughts. Along with the identity created by the individual, who is not visible in the social sphere, in the virtual universe, their desires and pleasures have also become visible, known, and traced. In this sense, digital society is a way of effecting the similarities between ways of doing business, forms of visibility, and understandability protocols.
How Medical Culture Is Still Marked by Paternalism
Janet Farrell Leontiou
The Doctor Still Knows Best explores an answer to the question: how can medical culture still be marked by paternalism despite the focused attempts by the medical community to put doctor and patient on more equal footing? The recent push within medicine has been on shared decision-making, truth-telling by the doctor, and creating a medical culture that is patient-centered. The author has discovered that, in practice, medicine tells a very different story.
Since entering the medical world twenty years ago seeking treatment for infertility through IVF, subsequently seeking treatments for her disabled son through the present day, Janet Farrell Leontiou has continually encountered a medical culture where she is not treated as an equal. As a professor of communication, the author has developed an ear for language and is able to deconstruct the ways in which communication choices create a patriarchal medical culture. Dr. Farrell Leontiou also understands how no communication can create a culture without her participation. She, therefore, invites the reader to recognize how we can endorse and recreate a culture that does not serve our interests. Through an examination of her own experience, the book offers insight on how medical paternalism has survived for as long as it has and argues that it never serves the best interest of the patient.
The book provides the reader, medical student and/or health communication student with a fresh way of thinking about how communicative choices create culture.
Edited by Zbigniew Oniszczuk, Dagmara Głuszek-Szafraniec and Mirosława Wielopolska-Szymura
This book is the fruit of scientific research conducted using quantitative and qualitative methods regarding the mutual relations between the media elites and the political elites in Poland. The authors of this work focus on several virtuous aspects of this issue: on the characteristic model of opinion-forming journalism, also on the differences presented by female and male journalists in the assessment of the relations between politicians and journalists, as well as on the differences between local and national level of mass media in terms of external and internal autonomy of journalists, next on the importance of opinion-forming media in the process of creating a sense of political subjectivity in their recipients, and finally on the phenomenon of politicization of cultural issues in opinion-forming weeklies in Poland.
How Frames Create Blame
Lesa Hatley Major and Stacie Meihaus Jankowski
Who the public blames for health problems determines who the public believes is responsible for solving those health problems. Health policies targeting the broader public are the most effective way to improve health. The research approach described in this book will increase public support for critical health policies. The authors systematically organized and analyzed 25 years of thematic and episodic framing research in health news to create an approach to reframe responsibility in health news in order to gain public support for health policies. They apply their method to two of the top health issues in world—obesity and mental health—and conclude by discussing future research and plans for working with other health scholars, health practitioners, and journalists.
Women, Rap and Representation in the Middle East
Angela S. Williams
The Race Agenda, Volume 2
As the first volume of this two-part study established, major newspapers across the United States used framing and gatekeeping to shape the narratives of the tumultuous civil rights movement. Beginning with the landmark 1954 U.S. Supreme Court Brown v. Board of Education decision and the subsequent battle over desegregating a Little Rock high school, and continuing through the 1960 lunch-counter sit-ins, the next year’s freedom rides, and the 1963 Birmingham demonstrations, these newspapers helped set the agenda in their reportage of the movement. This second volume opens with the deadly September 1963 terrorist bombing of an African-American church in Birmingham, which crushed the euphoria that civil-rights crusaders had experienced after the 1963 March on Washington. What followed—including the mob violence and police brutality at Selma, the migration of race riots northward and westward, the rise of the Black Panther Party, and the assassination of Martin Luther King, Jr.—confirms the findings of the first volume. Major newspapers, in their coverage, painted starkly differing versions of the same incidents and events. The book contrasts a Northern and Western press more sympathetic to the civil rights crusade with Southern newspapers that depicted a South victimized by violent outside agitators bent on tearing down Southern culture and norms. Amid the current volatile climate of our politics, this study underscores the power of language in constructing our immediate and distant reality.
Edited by Stephanie G. Schartel Dunn and Gwendelyn S. Nisbett
Narratives and storytelling are how we create shared meaning and experience the world with others. Implications of narrative are vast and apply to many disciplines. The persuasive function of narrative can be seen in marketing, advertising, strategic social media, and public relations whose practitioners are using narrative based strategies to deeply engage audiences.
This interdisciplinary volume seeks to explore the range of applications and implications of using persuasive narrative and storytelling. Persuasive strategies include the use of influencers, celebrities, virtual reality, interactive games, and content marketing (among others). The authors explore the impact of the innovative strategies that persuaders are using to capture attention and actively engage audiences.
Through a variety of theoretical, qualitative, and quantitative approaches, this book focuses on the application and outcomes of narrative strategy. Ultimately we see this collection as a way to inspire narrative research into new directions and applications in media, marketing, public relations, advertising, and strategic communication fields.
Reporters Look Back on 50 Years of Covering the News
Edited by Ted Gest and Dotty Brown
In the spring of 1969, 101 students received master’s degrees from Columbia University’s prestigious School of Journalism, where they had learned the trade as it was then practiced. Most hoped to start a career in newspapers, radio, television or magazines, the established forms of journalism of that era. Little did they realize how the news world they were entering would be upended by the internet and by the social forces that would sweep through the country over the next 50 years.
This book tells the story of the news media revolution through the eyes of those in the Class of 1969 who lived it and helped make it happen. It is an insider’s look at the reshaping of the Fourth Estate and the information Americans now get and don’t get—crucial aspects of the vibrancy of democracy.