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New Approaches in Media and Communication

Symposium Full Paper Book

Edited by Ahmet Ayhan

With the emergence of new media technologies, communication practices are changing, and this book aims at offering new insights into these digital media communication practices, featuring contributions by researchers from various disciplines. With a collection of chapters on a wide range of topics in the field of communication and media, this edited book offers its readers to comprehend the current situation of the new media and communication practices in Turkey through the researches carried out using the surveys, interviews, and content analyses, as well as through a comprehensive analysis of the media sector in the new media age. The readers will find the international perspective of quite a number of academics to the phenomenon of new media and its effects, outcomes, and future trends.

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Utility Drives Adoption

Understanding Internet Accessibility in Rural China

Mingrui Ye

Utility Drives Adoption: Understanding Internet Accessibility in Rural China addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.

Additionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. Utility Drives Adoption not only provides a deeper understanding of internet adoption in rural communities but also revisits the theory of innovation diffusion with newly developed perspectives and research models. This book serves as a useful guide for researchers and students in relevant fields to further explore internet utility and adoption in rural China.

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Men and Menstruation

A Social Transaction


David Linton

What’s with the men in menstruation? This is the question Men in Menstruation: A Social Transaction sets out to answer. From earliest times men have been puzzled and perplexed by the menstrual cycle and have constructed elaborate taboos, superstitions, and practices attempting to explain why women have a periodical emission of a fluid that resembles blood but is not the result of an injury or affliction. In other words, men want to know why it is possible to bleed and not die. In order to understand what goes on between men and women in the presence of menstruation,  this book examines a variety of encounters, referred to as "menstrual transactions." From the three women in the Bible who are identified as menstruating to contemporary films, advertising, TV programs and literature, the book explores a wide range of transactions, even including Prince Charles’s close encounter of a menstrual kind. The book will appeal to anyone interested in gaining insights into the mystery of menstruation as well as students of gender and women’s studies or media theory and history.

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Thinking, Writing, Doing

Considering opinion making through the concept of ePunditry

Eve Forrest

Opinions are everywhere on the Internet. On feeds, threads and blog posts across multiple platforms, within billions of product reviews and user recommendations or via below-the-line sniping at authors. The web is teeming with thoughts and ideas.

This book examines the varied habits and practices of content creators who specialise in opinion-making online (named the «ePundits») across a number of different fields. Through interviews it explores why each chooses to blog, picture or talk about their subject area and asks: what motivates ePundits? What impact does sharing their opinions and expertise have on their life? What sets them apart from others and makes these varied performances extraordinary?

The backdrop to this new content creation are the broader changes in the media landscapes and knowledge hierarchies that ePunditry both shapes and is shaped by. Within these newly emerging ecologies the way that opinion and knowledge is produced and circulated makes ePundits highly influential but at what cost to the creator? This book explores these evolving opinion spheres from the perspective of producers acknowledging that, in such a ruthless attention economy, to stay relevant they must keep thinking, writing and doing.

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International Media Development

Historical Perspectives and New Frontiers


Edited by Nicholas Benequista, Susan Abbott, Paul Rothman and Winston Mano

This collection is the first of its kind on the topic of media development. It brings together luminary thinkers in the field—both researchers and practitioners—to reflect on how advocacy groups, researchers, the international community and others can work to ensure that media can continue to serve as a force of democracy and development. But that mission faces considerable challenges. Media development paradigms are still too frequently associated with Western prejudices, or out of touch with the digital age. As we move past Western blueprints and into an uncertain digital future, what does media development mean? If we are to act meaningfully to shape the future of our increasingly mediated societies, we must answer this question.

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Edited by Daniel A. Grano and Michael L. Butterworth

Sport, Rhetoric, and Political Struggle addresses a needed next step for advancing sport as a site of inquiry in rhetorical studies. The book claims that sport is central to contemporary antagonisms over, for example, gender and sexual binarism, queer visibilities, race and labor relations, public health, domestic violence, global institutional corruption, and posthuman body politics. The authors' attention to such antagonisms entails a dual focus: they argue (1) that sport does not function in isolation and that, moreover, relations of power take particular shape within, through, and around sport; and (2) that rhetorical studies of sport are not merely "about sport," but instead are integral to larger theoretical and ethical concerns that animate the discipline. The essays collected in this book contextualize sport and political struggle, examine the mobilization of resistance in sporting contexts, identify ongoing stigmas that present limitations in and around sport, and attend to prevailing ideological features that provoke questions for future research. In short, the authors demonstrate how and why sport is not only important, but how it is productive, how it offers understandings of practices or social formations or economies that scholars cannot get in quite the same way elsewhere.

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Andrea Miller and Jinx Coleman Broussard

Public Relations and Journalism in Times of Crisis: A Symbiotic Partnership dissects crisis communication case studies from both the journalists’ and the public relations professionals’ perspectives. The authors, Andrea Miller, a former journalist, and Jinx Broussard, a former public relations professional, interviewed dozens of journalists and PR professionals involved in some of the most visible crises of the last few years: Hurricane Katrina, Ebola in America, Blue Bell Ice Cream recall, Susan G. Komen vs. Planned Parenthood, race relations in Ferguson, Missouri and the University of Missouri, the Baton Rouge great flood of 2016, and the Sandy Hook Elementary School shooting. Hundreds of press releases and press stories were also reviewed. The authors provide practical strategies for working journalists and public relations practitioners to enhance the flow of information in a crisis so that audiences and stakeholders can make educated, rational decisions to protect their families and livelihoods. The book also acquaints professors and students of PR and journalism with the realities of covering and managing crises, including what works and why, as well as mistakes that occur that could damage their organizations. Miller and Broussard’s work is unique for its analysis of the communication of cases from both perspectives. At the end of each case are takeaways for both sets of professionals, as well as industry best practice suggestions.

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Beyond Princess Culture

Gender and Children’s Marketing


Edited by Katherine A. Foss

Beyond Princess Culture: Gender and Children’s Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products’ users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children’s products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.

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Edited by Dimitrina Jivkova Semova, Eva Aladro Vico and Roxana Popelka Sosa Sánchez

En todas las áreas, las personas con voluntad de cambio y desarrollo social utilizan las formas artísticas y la creatividad para conmover la esfera pública, atraer la atención, tomar poder sobre los espacios urbanos y generar nuevos lenguajes y voces sociales. El activismo artístico involucra a personalidades creadoras de todas las culturas, se enraíza en ideas políticas esenciales, moviliza ideas de cambio e igualdad social e interesa a las generaciones más jóvenes, en un espíritu que rompe las barreras académicas y las distinciones profesionales.

La creatividad activista con frecuencia ha sido percibida como próxima a la categoría del outsider art que engloba el arte producido por no artistas donde el contexto específico sería la protesta política y/o la experimentación social. El artivismo tiene sus raíces en las vanguardias artísticas (dada, futurismo, surrealismo, etc.) y el posterior desarrollo y auge en la década de los años sesenta y setenta del pasado siglo (performance, happening, body art, land art, video art o arte conceptual), que, muchas veces, nace de una especie de desmaterialización del objeto artístico.

Este libro se centra en prácticas de creatividad activista de España, Chile, Perú, Reino Unido, Colombia, etc. que tienen que ver con los actuales fenómenos de crisis discursiva, ideológica, política, económica, financiera. Entender el artivismo, un concepto que, nada más pronunciarlo, despierta un amplio abanico de sensaciones.

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Building Effective Crisis Communications for Disaster Recovery

A Case of Earthquake Reconstruction and Rehabilitation in Sichuan, China

Yue Hu

Building Effective Crisis Communications for Disaster Recovery: A Case of Earthquake Reconstruction and Rehabilitation in Sichuan, China reviews and evaluates public relations (PR) campaigns launched by the Chinese government to facilitate long-term disaster recovery after the Wenchuan earthquake in 2008. The Discourse of Renewal (DR) theory is employed to guide the study and explore how the Chinese government utilized communication to help communities recover from disaster and promote community growth. Steered by the co-creational perspective, this book also examines the influence of PR campaigns on the public’s situation awareness, attitude agreement, perceived care and concern, and ultimately the public’s relationship with the Chinese government in renewal. In addition to developing and testing a DR evaluation model, this study investigates the communication obstacles that constrain the effectiveness of DR. In-depth interviews, content analysis, and surveys are conducted to analyze the themes, characteristics, effectiveness, and barriers of the campaigns. The findings of Building Effective Crisis Communications for Disaster Recovery include that (1) DR theory, which has heretofore been developed and applied mainly in Western culture, can inform the study of crisis communication in an Eastern culture, especially in China, (2) DR employed in government campaigns can be very powerful in achieving PR goals in crisis renewal, and (3) imbalanced deployment of campaign resources can affect the outcome of DR. This book also discusses the implications of utilizing these findings to better plan and implement long-term DR campaigns.