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Verleger als Leser und als Vermittler von Lesekultur

Britische Verlegerkarrieren zwischen 1800 und 1926 unter besonderer Berücksichtigung lesebiographischer Ansätze

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Sandra Simon

Verlegerpersönlichkeiten, die das Profil ihrer Verlage entscheidend gestalteten und auf die Lesekultur ihrer Zeit einwirkten, prägten das Verlagswesen im neunzehnten Jahrhundert. Gegenstand der vorliegenden Publikation sind die vier britischen Verleger William (1800-1883) und Robert Chambers (1802-1871), C. Kegan Paul (1828-1902) sowie J. M. Dent (1849-1926). Im Rückgriff auf biographische Ansätze der Leserforschung und Verlagsgeschichte arbeitet die Autorin die konkreten Umstände der Lesesozialisation der Verleger, ihren Bezug zum Lesen und zum Buch sowie die Auswirkungen auf das Selbstverständnis der Verleger und ihren Einfluss auf die Lesekultur ihrer Zeit heraus.

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Mario Praz

Voice in the Post-Romantic Scene

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Edited by Elisa Bizzotto

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Revisiting Walt Whitman

On the Occasion of his 200th Birthday

Winfried Herget

The collection of essays explores the transnational and intermedial (music, visual arts, digital media) legacy of Walt Whitman. It provides examples of his influence as well as suggestive parallels in contemporary poetry and thought. One common concern is the question of Whitman’s understanding of democracy and its consequences for poetry and art. Revisiting Whitman has no revisionist agenda. Nor is it nearly celebratory: it also shows tensions and ambivalences in the oeuvre of "The Good Gray Poet."

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Edited by Ivo Fabijanić, Vesna Ukić Košta, Lidija Štrmelj and Monika Bregović

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Janina Kuhn

Die vorliegende länder- und schulartübergreifende Studie geht der Frage nach, welchen Beitrag der Englischunterricht zur politischen Bildung von Schülerinnen und Schülern leistet. Ausgehend von den Anforderungen an einen politisch mündigen Bürger, werden potentiell politisch relevante Themen einer inhaltlichen und didaktisch-methodischen Würdigung unterzogen. Das qualitativ angelegte Forschungsprojekt leistet einen Beitrag zur Lehrwerkkritik. Auf der Basis der Untersuchungsergebnisse zeigt die Arbeit Perspektiven auf, wie Potentiale für die Entwicklung politischer Bildung im Englischunterricht in einer neuen Lehrwerkgeneration genutzt werden können.

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American Patriotism and Corporate Identity in Automobile Advertising

«What’s Good for General Motors Is Good for the Country and Vice Versa?»

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Markus Weik

The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast, the culture-specific, value-oriented advertising strategies of the most important US carmaker General Motors (GM) in its home market have received less attention, especially in American Studies. This study focuses on the connection between GM products and America and the fundamental values represented by politics, business, and society. The author examines which textual and visual strategies GM uses in its image advertising to establish and maintain its patriotic American image. He argues that GM’s advertising campaigns follow a patriotic leitmotif and are consistently in line with American core values, often generating new patriotic ideas.

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How to Write About Poetry

A Pocket Guide

Brendan Cooper

When secondary school or university students are asked what they find hardest aboutstudying English, the most popular answer by far is poetry. This book is the first poetry analysis guide intended for all candidates studying English at secondary and university levels. Importantly, it is a «pocket guide» – concise and accessible. This means that all students will be able to find it useful, whether they happen to be struggling in the subject or trying to secure their own top-grade performance. The guide is organised into five short, reader-friendly chapters: an introduction, «Why is Poetry Difficult?», «What do Poems Mean?», «The Challenge of Poetic Form», and «How to Write an Essay on a Poem». Each of these chapters challenges particular misunderstandings about poetry while presenting some clear, practical strategies for how to analyse poems.

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Laura A. Zander

Predicated upon the opposition of writing back and reading forward, the author challenges some of the established concerns or preoccupations of the field. Postcolonial theory, framed by several binary assumptions, e.g. the dichotomy of coloniser/colonised, perpetrator/victim, powerful/powerless, has frequently led to a partial vision regarding postcolonial subjects as well as literatures. By submitting six selected novels from India, South Africa and the Caribbean to contrastive readings, the book maps out the scope of literary interpretation, also and in particular in a postcolonial context. More than simply providing a deeper and more comprehensive understanding of each text, this study challenges both the benefits and limits of the postcolonial as a critical theoretical approach.

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Edited by Wiesław Krajka

This book paints the landscape of major trends and achievements of studies in Anglophone literatures in Poland, the Czech Republic, Slovakia, Romania, Slovenia and Ukraine. The book shows which tendencies in these investigations are common to all these former Communist countries and which are specific to any of them, which ones and to what extent are shared with global research in the field. The material presented covers the periods before WW II, from 1939-45 to the "autumn of nations" in 1989, and after that caesura, with concentration on the most recent years. The sequence of the essays is from comprehensive surveys of the entire field of investigations through evaluative presentation of some of the main and most influential publications to evaluation of academic system and methods of teaching literatures in English. The surveys are focussed on both the major tendencies and the particular phenomena illustrating them, and combine manifestations of studies in literatures in English with contexts external to them (including political ones). They display a variety and wealth of the issues studied, of the critical approaches, schools and areas of research against the changing canon of English literature in the XX century, especially of contemporary literature.

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Samuel Coale

Pursuing the Sublime in Digital Media presents an historical and cultural overview of the sublime as personal experience and as described in fiction and culture. Samuel Coale offers insight into his interpretation of the sublime through analyses of philosophers and artists who have worked within romantic, modernist and postmodern traditions. His narrative is designed for use as a template through which readers can explore and examine their own sublime experiences, and will appeal to both the general public and cultural critics and scholars.