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Alternative Spaces/Transformative Places

Democratizing Unruliness in an Age of Austerity

Series:

Joshua D. Atkinson and Clayton Rosati

Alternative Spaces/Transformative Places addresses the rise of unruly spaces in society, as well as communicative strategies that citizens and activists may use to democratize them. With the widespread use of austerity measures by governments and cities, unruly spaces are an increasing fixture in our modern world. Cities such as Flint and Detroit in Michigan, Berlin in Germany, and even regions of rural America, have all been damaged by the neoliberal policies that have left cityscapes and physical environments altered and unrecognizable. We now understand that unruliness has become a constant in contemporary globalized society.

As such austerity has degraded infrastructure, depleted local economies, and poisoned neighborhoods, we feel citizens must be empowered to reclaim such unruly spaces themselves. The book explores different strategies for the democratization of such spaces in urban environments, and the potential and problems of each. Such strategies can create alternative perceptions and alter pathways through those spaces—even connect communities hidden from one another.

Students and scholars of urban communication and community activism, as well as human geography, will find the concepts and strategies explored in this book useful. The discussions related to austerity measures provide context for many contemporary neighborhoods and communities that have come to be neglected, while the chapters concerning unruly spaces provide explanations for the difficulty with such neglected or degraded environments. Finally, the illustration of different communicative strategies for the democratization of unruly spaces will demonstrate the possibilities for empowerment within communities that face such problems.

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Marouf Hasian, Jr.

Decolonizing Ebola Rhetorics Following the 2013-2016 West African Ebola Outbreak defends the position that, despite the supposed “lessons” that have been learned about the spread of Ebola Virus Disease (EVD) after the 2013–2016 West African Ebola outbreak, there remains a need to “decolonize” the rhetorics of Ebola prevention and containment. The author asserts that the failure of governments, aid organizations, and global media to confront the structural and material legacies of colonialism in West Africa will prevent global communities from adequately dealing with sporadic Ebola outbreaks. Central to the book’s argument is that far too many communities in the “global North” are unwilling to spend the hundreds of billions of dollars that are needed for the prevention of endemic and epidemic diseases in the “global South.” Instead of coping with the impoverished legacies of colonialism, organizations like the World Health Organization support the use of small groups of “Ebola hunters” who swoop down during crises and put out EVD outbreaks using emergency health techniques. The author demonstrates how Western-oriented ways of dealing with EVD have made it difficult to convince West African populations—wary of emergency interventions after a long history of colonial medical experimentation in Africa—that those in the West truly care about the prevention of the next Ebola outbreak. Decolonizing Ebola Rhetorics ultimately argues that as long as global journalists and elite public health officials continue to blame bats, bushmeat, or indigenous burial practices for the spread of Ebola, the necessary decolonization of Ebola rhetorics will be forestalled. The author concludes the book by offering critiques of the real lessons that are learned by those who try to securitize or military Ebola containment efforts.

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Pin Up! The Subculture

Negotiating Agency, Representation & Sexuality with Vintage Style

Kathleen M. Ryan

Dangerous. Sexy. All-American—or rather All-World—Girl. Pin Up! The Subculture is the first book to explore the contemporary international subculture of pin up, women (and men) who embrace vintage style, but not vintage values.

Award-winning filmmaker and author Kathleen M. Ryan spent more than five years in the subculture. It’s a world of cat eye makeup, carefully constructed hairstyles, and retro-inspired fashions. But it’s also a world that embraces the ideals of feminism. Beauty, according to the pin up, is found not in body type or skin color, but in the confidence and sexual agency of the individual. Pin ups see their subculture as a way to exert empowerment and control of their own sexual and social identities—something that is part of the pin up’s historical legacy.

This lavishly illustrated book includes interviews with more than fifty international pin ups and helps readers to understand how they use social media and personal interactions to navigate thorny issues such as racism, sexism, homophobia, sizeism, and other difficult topics. Ryan demonstrates how even within subcultures, identity is far from homogeneous. Pin ups use the safety of their shared subcultural values to advocate for social and political change.

A fascinating combination of cultural history, media studies, and oral history, Pin Up! The Subculture is the story about how a subculture is subverting and reviving an historic aesthetic for the twenty-first century.

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Edited by Yalçın Kahya

As a result of the developments in the IT sector, social media has become an effective phenomenon in political, economic, social and cultural terms. Social media emerges as a structure that touches all areas of life. In this study, social media is evaluated as a whole in terms of individual categories as well as individual use. In addition, it is aimed to explain the term of social media, its application areas, what is its purpose and the positive and negative factors it brings with it. Social media is presented to the reader by analyzing it by different disciplines.

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Working in the Margins

Domestic and International Minority Women in Higher Education

Edited by Carolyn "Carolina" Rosas Webber

The major theme for this book is that differences in identity continue to matter in all aspects of culture including the classroom and academic workplace. Women in academia continue to experience racism, ethnocentrism, nativism, sexism, and classism in higher education. Working in the Margins is an edited volume comprised of works by domestic and international communication scholars of diverse backgrounds in citizenship, language, ethnicity, race, class and educational heritage (first or second generation college educated). The title of this collection is a double entendre of the marginal place the contributors occupy in U.S. systems of higher education and how they reclaim these ascribed positions by invoking their bodies as text and communicating their stories of difference. Each chapter draws on critical and feminist perspectives and also intersectionality to develop critical strategies for teaching, surviving and/or thriving in higher education. The authors use autoethnography and other forms of storytelling to illuminate how they work in the margins of their difference to transform student learning and minority experiences in higher education. This volume is an excellent resource for undergraduate and graduate students, educators, and administrators in various fields of study, and particularly communication, education and ethnic studies. It is an important volume for students and scholars seeking to understand complex relationships among communication, identity, and power; seeing critical pedagogy at work; and using qualitative methodology. It is a highly recommended book for women and people of color transitioning from graduate school to professional academic positions.

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Edited by Ömer Aydinlioglu

Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.

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Der Deutsche Erfolgsfilm

Determinanten erfolgreicher Kinofilme und Typisierung eines «Deutschen Geschmacks» im Kontext zuschauerrelevanter Kriterien der Filmauswahl

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Franziska An der Gassen

Filmemachen ist ein Hochrisikogeschäft, in dem es meist um Millionen geht. Trotzdem verlässt sich die deutsche Filmbranche überwiegend auf ihr sogenanntes «Bauchgefühl».

Diese Untersuchung versucht erstmals, erfolgsinduzierte Regelmäßigkeiten und Cluster innerhalb der erfolgreichsten deutschen Kinofilme sichtbar zu machen. Warum haben sich Zuschauer konkret für einen Kinofilm entschieden? Welche morphologischen Prozesse liefen ab? Wie sind die erfolgreichsten deutschen Kinofilme hinsichtlich ihres Filmthemas, Story, Zeitgeist, Erzählton, Genre, Schauspieler, Regie, Vorlage, Budget, Vertriebspower, Besuchsgrund usw. beschaffen? Lassen sich wiederkehrende «Deutsche Präferenzen» und eine «Deutsche Kinematografie des Erfolgs» detektieren?

Die Ergebnisse dieser Untersuchung ermöglichen der Filmbranche einen Schritt weg vom «Bauchgefühl» hin zu bewussteren Entscheidungen...

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Transmission and Transgression

The History of Rock 'n' Roll on Television

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Gary Kenton

When MTV (Music Television channel) was established in 1981, an executive claimed that they had "integrated the most powerful forces in our two decades, TV and rock ‘n’ roll." In fact, this problematic relationship began in the mid-1950s, when the advent of rock ‘n’ roll represented a musical and cultural revolution. The backlash against the music and the youth culture from which it emanated, described here as "rockaphobia," was reflected in a process of adulteration, racism, and co-optation by television programmers, spearheaded by American Bandstand. This interplay between rock ‘n’ roll and television played a significant role in alienating baby boomers from the mainstream, motivating them to create their own countercultural identity. This social migration helped to delineate the boundaries that would be identified in the 1960s as the generation gap.

Transmission and Transgression uses an interdisciplinary approach informed by media ecology, the theoretical framework which recognizes that each communication technology, or medium, creates its own unique environment, independent of content. This analysis allows the author to identify inherent technological and sensory incompatibilities between the medium of television and the cultural practice of rock ‘n’ roll, and to place these tensions within the broader shift of physiological emphasis from the traditional, tribal world dominated by the ear to the modern world which privileges the eye. Even in its remediated, diluted form, rock music has occupied a significant niche on television, and this book is the most comprehensive summary, celebration, and analysis of that history.

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Edited by Hatice Aydin

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.

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Dangerous Dames

Representing Female-Bodied Empowerment in Postfeminist Media

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Heather Hundley, Roberta Chevrette and Hillary A. Jones

This book illuminates the rhetorical work performed by contemporary representations of a specific type of postfeminist hero who has garnered a lot of cultural capital: women who are smart, capable, physically agile and fit, and proficient with weaponry and technology. Employing critical/cultural and feminist approaches, Heather Hundley, Roberta Chevrette, and Hillary Jones engage with a range of theories including intersectionality, critical race theory, postmodernism, and posthumanism to examine a range of contemporary texts, including Kill Bill, Volumes I and II; The Hunger Games films; Wonder Woman; Atomic Blonde; Proud Mary; The Bionic Woman; Deus Ex; Dark Matter; and Caprica. Contributing to a robust existing conversation about postfeminist media as well as tracing how representation has changed in recent years, Hundley, Chevrette, and Jones contend that portrayals of dangerous dames offer limitations and opportunities for audiences. Specifically, should audiences read these characters as evidence of a postfeminist apocalypse, they may heed warnings of the limited interpretations offered. Yet as more women serve as role models and gain public attention, particularly regarding their assets and abilities, they provide important equipment for living for navigating around patriarchal constraints raised by postfeminism, neoliberalism, and humanism.