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Corporate Communication

Transformation of Strategy and Practice

Michael B. Goodman and Peter B. Hirsch

Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases:

  • The Internet and Corporate Websites;
  • Social Media in and out of Corporate Communication;
  • and Business Digitization.

The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment.

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Edited by Zbigniew Oniszczuk, Dagmara Głuszek-Szafraniec and Mirosława Wielopolska-Szymura

This book is the fruit of scientific research conducted using quantitative and qualitative methods regarding the mutual relations between the media elites and the political elites in Poland. The authors of this work focus on several virtuous aspects of this issue: on the characteristic model of opinion-forming journalism, also on the differences presented by female and male journalists in the assessment of the relations between politicians and journalists, as well as on the differences between local and national level of mass media in terms of external and internal autonomy of journalists, next on the importance of opinion-forming media in the process of creating a sense of political subjectivity in their recipients, and finally on the phenomenon of politicization of cultural issues in opinion-forming weeklies in Poland.

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Edited by Hélène Fleckinger, Kira Kitsopanidou and Sébastien Layerle

La « révolution » du numérique, entamée au tournant des années 2000, a entraîné dans un tourbillon de transformations l’ensemble de la filière cinématographique, de la création à la diffusion. L’ampleur des mutations engendrées (disparition d’acteurs des industries techniques, destruction massive d’emplois et de savoir-faire, redéfinition des contours de métiers anciens et apparition de nouveaux) a sensibilisé une partie de la communauté scientifique. Des projets nationaux et internationaux d’envergure ont vu le jour, avec le souci de cartographier les changements et surtout de préserver des connaissances et des compétences menacées de disparition. À l’heure où ces projets de recherche semblent se multiplier, cet ouvrage collectif, tiré d’un colloque universitaire, propose de se concentrer sur des questionnements d’ordre méthodologique : comment aborder les changements intervenus dans la filière cinématographique ? à partir de quelles sources, avec quels outils et selon quelles approches ? quels problèmes méthodologiques la recherche sur les métiers et les techniques du cinéma et de l’audiovisuel soulève-t-elle ? Autant de questions traitées dans ces pages, à partir de contributions d’une jeune génération de chercheurs dont les travaux, parmi les plus novateurs, incarnent aujourd’hui une dynamique significative au sein des études cinématographiques et audiovisuelles. S’il y a urgence à étudier un monde qui semble disparaître et se transformer sous nos yeux, il est tout aussi urgent de s’attarder sur les modalités de la recherche, sur les outils méthodologiques et les sources à disposition.

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Edited by Ömer Aydinlioglu

Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.

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Marouf Hasian, Jr.

Decolonizing Ebola Rhetorics Following the 2013-2016 West African Ebola Outbreak defends the position that, despite the supposed "lessons" that have been learned about the spread of Ebola Virus Disease (EVD) after the 2013-2016 West African Ebola outbreak, there remains a need to "decolonize" the rhetorics of Ebola prevention and containment. The author asserts that the failure of governments, aid organizations, and global media to confront the structural and material legacies of colonialism in West Africa will prevent global communities from adequately dealing with sporadic Ebola outbreaks. Central to the book’s argument is that far too many communities in the "global North" are unwilling to spend the hundreds of billions of dollars that are needed for the prevention of endemic and epidemic diseases in the "global South." Instead of coping with the impoverished legacies of colonialism, organizations like the World Health Organization support the use of small groups of "Ebola hunters" who swoop down during crises and put out EVD outbreaks using emergency health techniques. The author demonstrates how Western-oriented ways of dealing with EVD have made it difficult to convince West African populations—wary of emergency interventions after a long history of colonial medical experimentation in Africa--that those in the West truly care about the prevention of the next Ebola outbreak. Decolonizing Ebola Rhetorics ultimately argues that as long as global journalists and elite public health officials continue to blame bats, bushmeat, or indigenous burial practices for the spread of Ebola, the necessary decolonization of Ebola rhetorics will be forestalled. The author concludes the book by offering critiques of the real lessons that are learned by those who try to securitize or military Ebola containment efforts.