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Working in the Margins

Domestic and International Minority Women in Higher Education

Edited by Carolyn "Carolina" Rosas Webber

The major theme for this book is that differences in identity continue to matter in all aspects of culture including the classroom and academic workplace. Women in academia continue to experience racism, ethnocentrism, nativism, sexism, and classism in higher education. Working in the Margins is an edited volume comprised of works by domestic and international communication scholars of diverse backgrounds in citizenship, language, ethnicity, race, class and educational heritage (first or second generation college educated). The title of this collection is a double entendre of the marginal place the contributors occupy in U.S. systems of higher education and how they reclaim these ascribed positions by invoking their bodies as text and communicating their stories of difference. Each chapter draws on critical and feminist perspectives and also intersectionality to develop critical strategies for teaching, surviving and/or thriving in higher education. The authors use autoethnography and other forms of storytelling to illuminate how they work in the margins of their difference to transform student learning and minority experiences in higher education. This volume is an excellent resource for undergraduate and graduate students, educators, and administrators in various fields of study, and particularly communication, education and ethnic studies. It is an important volume for students and scholars seeking to understand complex relationships among communication, identity, and power; seeing critical pedagogy at work; and using qualitative methodology. It is a highly recommended book for women and people of color transitioning from graduate school to professional academic positions.

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Edited by Ömer Aydinlioglu

Advertising is a broad concept and has an ever-shifting nature. The methods and strategies are differing day by day. The practice fields of advertising vary relatively and largely, and the consumers of today like Y and Z generations make it necessary for the corporations to take the essential precautions. Against the current conjunctures and fluctuations in technology, economy and politics, advertising is one of the key concepts that the corporations focus on. In this sense, the book gathers 12 different chapters related to advertising. The chapters contain valuable and up-to-date information on advertising. This study will not only broaden the reader’s horizon but also fulfil the increasing need in the field of contemporary advertising.

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Der Deutsche Erfolgsfilm

Determinanten erfolgreicher Kinofilme und Typisierung eines «Deutschen Geschmacks» im Kontext zuschauerrelevanter Kriterien der Filmauswahl

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Franziska An der Gassen

Filmemachen ist ein Hochrisikogeschäft, in dem es meist um Millionen geht. Trotzdem verlässt sich die deutsche Filmbranche überwiegend auf ihr sogenanntes «Bauchgefühl».

Diese Untersuchung versucht erstmals, erfolgsinduzierte Regelmäßigkeiten und Cluster innerhalb der erfolgreichsten deutschen Kinofilme sichtbar zu machen. Warum haben sich Zuschauer konkret für einen Kinofilm entschieden? Welche morphologischen Prozesse liefen ab? Wie sind die erfolgreichsten deutschen Kinofilme hinsichtlich ihres Filmthemas, Story, Zeitgeist, Erzählton, Genre, Schauspieler, Regie, Vorlage, Budget, Vertriebspower, Besuchsgrund usw. beschaffen? Lassen sich wiederkehrende «Deutsche Präferenzen» und eine «Deutsche Kinematografie des Erfolgs» detektieren?

Die Ergebnisse dieser Untersuchung ermöglichen der Filmbranche einen Schritt weg vom «Bauchgefühl» hin zu bewussteren Entscheidungen...

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Transmission and Transgression

The History of Rock 'n' Roll on Television

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Gary Kenton

When MTV (Music Television channel) was established in 1981, an executive claimed that they had "integrated the most powerful forces in our two decades, TV and rock ‘n’ roll." In fact, this problematic relationship began in the mid-1950s, when the advent of rock ‘n’ roll represented a musical and cultural revolution. The backlash against the music and the youth culture from which it emanated, described here as "rockaphobia," was reflected in a process of adulteration, racism, and co-optation by television programmers, spearheaded by American Bandstand. This interplay between rock ‘n’ roll and television played a significant role in alienating baby boomers from the mainstream, motivating them to create their own countercultural identity. This social migration helped to delineate the boundaries that would be identified in the 1960s as the generation gap.

Transmission and Transgression uses an interdisciplinary approach informed by media ecology, the theoretical framework which recognizes that each communication technology, or medium, creates its own unique environment, independent of content. This analysis allows the author to identify inherent technological and sensory incompatibilities between the medium of television and the cultural practice of rock ‘n’ roll, and to place these tensions within the broader shift of physiological emphasis from the traditional, tribal world dominated by the ear to the modern world which privileges the eye. Even in its remediated, diluted form, rock music has occupied a significant niche on television, and this book is the most comprehensive summary, celebration, and analysis of that history.

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Edited by Hatice Aydin

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it is strengthened by. This volume examines the concept of digital marketing, which constitutes a new agenda in discussions on marketing and has new applications and trends. The contributions give an overview about important technologies behind digital marketing and cover deep studies from marketing discipline that evaluate digital marketing, applications, and new trends.

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Edited by Greg G. Armfield, John McGuire and Adam Earnheardt

ESPN and the Changing Sports Media Landscape considers the ways the network is reinventing itself as it enters its fifth decade. In their previous book, The ESPN Effect (2015), the editors made the observation that ESPN was a pervasive branded-content provider across multiple media platforms, delivering programs and information 24 hours a day, 365 days a year, to influence how sports fans think and feel about the people who play and control these games. ESPN and the Changing Sports Media Landscape asks whether that will hold true in the 2020s and beyond. The past decade has seen momentous changes in the sports media landscape, among them the massive proliferation of mobile platforms as a major source of sports content, astronomical growth in fantasy sport and esport industries, and the increasing entanglement of sports media in contentious sociopolitical debates. The contributors to this book analyze how ESPN has navigated the shifting playing field and speculate on what the next decade might bring for ESPN and the global sports media industry.

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Miroslava Dobrotková, Artur Bekmatov, Andrea Chlebcová Hečková and Ján Kuciak

The book deals with the most challenging issues which the Slovak Mass Media are currently facing, including matters of public criticism. The first chapter describes the media influence on power control in Slovakia. It does not avoid the controversial question of corruption in the Slovak media field. The following chapter examines the stereotypes about the social minorities that are still widely spread by the media (especially the Internet and the social media). In this context, the chapter related to the public media explains why the existence of the media of public service is so important and why it is necessary to finance such media by public sources and not by the state. In the final chapter, the author aims to identify the reasons why alternative sources of information usually fail to inform truthfully, impartially and objectively.

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Bildnis der Arbeit

Emotionen, Werte und Einstellungen zur Integration: Eine Mixed Methods-Untersuchung zur Repräsentation und Wahrnehmung des visuellen Arbeitsmarktdiskurses in österreichischen Medien

Andreas Schulz

Die Themen ‚Flucht und Asyl‘ dominieren seit dem langen Sommer der Migration 2015 die Nachrichtenagenda. Neben den stereotypisierten entmenschlichenden Massendarstellungen der frühen visuellen Berichterstattungen ist von besonderem Interesse, inwiefern Geflüchtete im Zuge der Arbeitsmarktintegration 2015 bis 2018 dargestellt werden. Anhand eines Mixed Methods Designs, einer visuellen Diskursanalyse und einem Online-Experiment, sollen idealtypische Repräsentationen extrahiert und die emotionalen Wirkungen auf die Mediennutzer*innen untersucht werden. Es wird deutlich, dass vor allem anzugtragende, weiße und männliche Politiker den Diskurs dominieren. Soziodemografische Aspekte haben keinen signifikanten Einfluss auf die Wahrnehmung von Integrationsmaßnahmen auf dem Arbeitsmarkt, wohingegen der Kontakt mit Flüchtlingen eine negative Wirkung hat.

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Athletic Coaching

A Communication Perspective

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Gregory A. Cranmer

Each year, millions of youth athletes participate in organized sport under the guidance of a coach, who is entrusted with overseeing their development and performance, as well as providing a safe environment. A communicative approach to coaching recognizes that the skills, lessons, values, and experiences that athletes gain are determined by how coaches interact with athletes and structure their sporting environments. Athletic Coaching: A Communication Perspective provides a foundation for a communicative perspective of coaching in an effort to better understand and promote coach effectiveness. As part of this effort, this book conceptualizes coaching as a communicative endeavor, provides a framework from which to understand coaching effectiveness, and explicates four common perspectives (i.e., instructional, organizational, group, and interpersonal) utilized by communication scholars to examine coaching. Moreover, this book forwards a scholarly agenda for building a holistic framework of coaching and increasing the applied value of coach communication scholarship via methodological and theoretical considerations. Athletic Coaching is of benefit to many audiences, including communication students and scholars who are developing their understanding of coaching literature, interdisciplinary scholars who seek a representation of a communicative perspective of coaching, and coaches who may use this text as a self-reflective tool for pedagogical refinement.

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Cinéphilies et sériephilies 2.0

Les nouvelles formes d’attachement aux images

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Edited by Mélanie Boissonneau and Laurent Jullier

Enfin ! Depuis l’avènement d’Internet, les 99,9% d’amoureux des films et des séries qui n’exercent pas la profession de critique peuvent se faire entendre... Mieux, ils peuvent passer sans effort de la position devant à la position depuis : s’asseoir devant un écran et s’exprimer depuis un écran sont en effet devenus deux attitudes communes. Les films et les séries arrivent sur les terminaux domestiques ; tout de suite après et quelquefois même pendant leur diffusion, les avis et les analyses partent en sens inverse. Une autre nouveauté consiste en la diversification de la parole critique, confinée jusqu’ici à l’écrit ou aux conversations éphémères. Internet et la démocratisation des machines qui accompagne son essor ajoutent aux mots toutes sortes d’images, de sons et de manipulations audiovisuelles, laissant là encore loin derrière le modèle séculaire du critique professionnel écrivant son papier.

Comment étudier ces bouleversements ? Comment réagir devant l’abondance des critiques postées, la variété de leurs formes d’expression, l’interactivité qu’elles engendrent, sans parler du rapport à la professionnalisation qu’entretiennent leurs auteurs, surtout quand ils atteignent le statut de « vlogueur » vedette ? Une seule manière possible : l’interdisciplinarité. Le présent ouvrage réunit donc les contributions de spécialistes en provenance de champs divers (sociologie, Gender et Cultural Studies, Sciences de l’information-communication, etc.), sans oublier les acteurs les plus en vue de cette révolution de la parole critique, les « vlogueurs ».