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Web 25

Histories from the First 25 Years of the World Wide Web

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Edited by Niels Brügger

Web 25: Histories from the First 25 Years of the World Wide Web celebrates the 25th anniversary of the Web. Since the beginning of the 1990s, the Web has played an important role in the development of the Internet as well as in the development of most societies at large, from its early grey and blue webpages introducing the hyperlink for a wider public, to today’s multifacted uses of the Web as an integrated part of our daily lives.

This is the first book to look back at 25 years of Web evolution, and it tells some of the histories about how the Web was born and has developed. It takes the reader on an exciting time travel journey to learn more about the prehistory of the hyperlink, the birth of the Web, the spread of the early Web, and the Web’s introduction to the general public in mainstream media. Furthermore, case studies of blogs, literature, and traditional media going online are presented alongside methodological reflections on how the past Web can be studied, as well as accounts of how one of the most important source types of our time is provided, namely the archived Web.

Web 25: Histories from the First 25 Years of the World Wide Web is a must-read
for anyone interested in how our online present has been shaped by the past.

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An Introduction to Visual Communication

From Cave Art to Second Life (2nd edition)

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Susan B. Barnes

Technological changes have radically altered the ways in which people use visual images. Since the invention of photography, imagery has increasingly been used for entertainment, journalism, information, medical diagnostics, instruction, branding and communication. These functions move the image beyond aesthetic issues associated with art and into the realm of communication studies.

This introductory textbook introduces students to the terminology of visual literacy, methods for analyzing visual media, and theories on the relationship between visual communication and culture. Exploring the meanings associated with visual symbols and the relationship of visual communication to culture, this book provides students with a better understanding of the visually oriented world in which they live. From cave art to virtual reality, all visual media are discussed with methods for evaluation. Student-friendly features such as boxed topics, key terms, web resources, and suggestions for exercises are provided throughout.

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The Middle Years of Marriage

Challenge, Change, and Growth

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Vince Waldron

Midlife can be a time of great change for individuals and a "make or break" period for marriages. Couples navigate a relationship landscape defined by such lifecourse landmarks as "the empty nest," changing roles at home and at work, aging bodies, and the need to care for family elders. Some partnerships are resilient through this period, adopting practices that help them cope, bounce back, and even thrive in the face of adversity. Others sputter, wither, and burn out. What makes a midlife marriage resilient? Drawing from hundreds of interviews with couples, The Middle Years of Marriage answers this question.

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Dynamics of International Advertising

Theoretical and Practical Perspectives

Barbara Mueller

Now in its third edition, Dynamics of International Advertising highlights the unique challenges marketers face in developing and implementing successful international advertising campaigns.

With a balance of theoretical and practical perspectives, this edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, the text addresses the key issues that advertisers must keep in mind when creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts and more. Both the process and product of international advertising are addressed, from research and strategy development to creative execution and media planning. Ethical concerns are highlighted as well.

Dynamics of International Advertising is a comprehensive text for upper-division undergraduate or graduate level courses dealing with international advertising. It can also serve as a supplemental text for courses in international marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.

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Children’s Media and Modernity

Film, Television and Digital Games

Ewan Kirkland

Throughout the modern era the figure of the child has consistently reflected adult concerns about industrialisation, urbanisation, technology, consumerism and capitalism. Children represent a symbolic retreat from modern life, culturally aligned with fairy tales, medievalism, animals and nature. Yet children also embody the future and are often identified with the most contemporary forms of popular culture.

This book explores how products for children navigate such contradictions by investigating the history and textuality of three major forms of modern media: cinema, television and digital games. Case studies – including Wallace and Gromit, Teletubbies, Horrible Histories, Little Big Planet and Disney Infinity – are used to illustrate the complex intersections between children’s culture and modernity.

Cinema – so closely associated with the emergence of modernity and mass popular culture – has had to negotiate its relationship with child audiences and depictions of childhood, often concealing its connection with modernity in the process. In contrast, television’s incorporation into family home-centred, post-war modernity resulted in children being clearly positioned as the audience for this domestic entertainment. The latter decades of the twentieth century saw the promotion of home computers as educational tools for training future generations, capitalising on positive alignments between children and technologies, while digital games’ narrative references, aesthetics and merchandise established the new medium as a form of children’s culture.

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Edited by Seda Mengü, Pinar Aslan and Derya Gül Ünlü

The main objective of this book is to highlight the most effective use of storytelling in several areas related to communication and the media. Thus, gender studies, political communication, digital media, advertising, crisis communication and PR activities as well as corporate social responsibility have been surveyed with regard to storytelling. The topics covered are: the use of storytelling techniques in advertisements from a gender perspective, storytelling in global advertising, storytelling in corporate social responsibility campaigns through social media, storytelling in Public Relations, storytelling in crisis communication, ‘storytelling’ in the construction of political power: Image creation for political leaders in Turkey.

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Edited by Bünyamin Ayhan

This book presents a collection of papers by researchers from several different institutions on a wide range of digital issues.

Digitalization describes the phenomenon of how knowledge is processed and the processed knowledge provides social transformations beyond digitization, interaction, annihilation of time and space, the phenomenon of usage in multimedia. Transformed is not only the society but also its mentality. Digitalization reveals a sui generis digimodern process by processing modern structures with the help of compulsory tools. This process is a reconstruction of social structures and institutions on the basis of the digitalization perspective. Each social institution adapts this process and provides a contribution to the digitalization of society.

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Internet Research Ethics for the Social Age

New Challenges, Cases, and Contexts

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Edited by Michael Zimmer and Katharina Kinder-Kurlanda

The continuous evolution of internet and related social media technologies and platforms have opened up vast new means for communication, socialization, expression, and collaboration. They also have provided new resources for researchers seeking to explore, observe, and measure human opinions, activities, and interactions. However, those using the internet and social media for research – and those tasked with facilitating and monitoring ethical research such as ethical review boards – are confronted with a continuously expanding set of ethical dilemmas. Internet Research Ethics for the Social Age: New Challenges, Cases, and Contexts directly engages with these discussions and debates, and stimulates new ways to think about – and work towards resolving – the novel ethical dilemmas we face as internet and social media-based research continues to evolve. The chapters in this book – from an esteemed collection of global scholars and researchers – offer extensive reflection about current internet research ethics and suggest some important reframings of well-known concepts such as justice, privacy, consent, and research validity, as well as providing concrete case studies and emerging research contexts to learn from.

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The Discursive-Material Knot

Cyprus in Conflict and Community Media Participation

Nico Carpentier

The theoretical framework of the discursive-material knot consists out of a non-hierarchical ontology of the interactions of the discursive and the material, articulating the assemblages that are driven by this ontological setting as restless and contingent, sometimes incessantly changing shapes and sometimes being deeply sedimented. This book acknowledges the importance of discourse studies, in having produced a better understanding of the socio-political role of frameworks of intelligibility, and of materialism theory in highlighting the importance of the agentic role of materials. Still, the combination of the discursive and the material requires our attention in a much more fundamental way; that is where this book’s first platform aims to provide a contribution.

These ontological-theoretical reflections are not produced in a void, but they are put to work in this book, first in platform two, which consists of a discursive-material re-reading of three theoretical fields, dealing with practices that are all highly relevant in contemporary democracies: participation, community media and conflict (transformation). Finally, in the third platform, this book turns its attention to a particular social reality, analyzing the logic of the discursive-material knot in the particular context of the Cyprus Problem. This case study fills a gap by bringing community media and conflict transformation together, through the analysis of the role of the Cyprus Community Media Centre (CCMC), and its webradio MYCYradio, in contributing to the transformation of antagonism into agonism. Deploying a discursive-material analysis to study the participation and agonization (and their articulation) in CCMC/MYCYradio shows the complexity and richness of conflict transformation processes, in combination with the importance of organizations such as CCMC/MYCYradio for the betterment of society.

The author's website (LINK)



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Communication and the Baseball Stadium

Community, Commodification, Fanship, and Memory

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Edited by Dale Herbeck and Susan J. Drucker

Baseball stadia are places of memory, identity, athletic and architectural accomplishment. They are sites capable of arousing passion, sentimentality and a sense of community. The baseball stadium provides a unique lens through which to understand, explore and expand an understanding of communication theories. While baseball has previously been explored by scholars, this volume introduces the stadium as a way of exploring communication and communication theories through an examination of the four discrete themes that frame the organization of this work: community and communication, fandom and communication, memory and communication, and commodification and communication. This volume offers a unique approach to those interested in communication theory, popular culture, sports management, and people environment studies.