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Oyvind Dahl

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Edited by Maira Vaca and Manuel Alejandro Guerrero

Pensar el estudio de la comunicación como una "guerra" implica reconocer que este no es un campo de estudio delimitado por una sola disciplina o una estricta definición del concepto "comunicación". Exige, también, identificar diversas tradiciones de investigación, así como explorar los principales dilemas que han guiado varias disciplinas en distintas épocas históricas y latitudes del mundo. Esta colección de tres volúmenes propone, entonces, analizar la comunicación y los medios desde muy diversas trincheras. Estos diversos panoramas ¾enfoques, tradiciones, épocas, escuelas, autores y sus preocupaciones¾ dialogan entre sí. No hay consensos definitivos; pero tampoco perdedores o ganadores en el debate. La "guerra" consiste pues, en identificar lo que está en juego; reconocer la diversidad de opiniones e intereses, y; considerar el vasto arsenal disponible para resolver los grandes dilemas de la comunicación.

Volumen II. Tradiciones de pensamiento y escuelas

Este segundo volumen de La Comunicación y sus guerras teóricas. Introducción a las teorías de la comunicación y los medios analiza y contrasta distintasescuelasde pensamiento comúnmente ancladas en fronteras nacionales: la influencia norteamericana, el pensamiento francés, la Escuela de Frankfurt, los estudios culturales ingleses, la propuesta de la Escuela Invisible, los planteamientos de la escuela canadiense o el enfoque crítico desde América Latina. Estas diversas tradiciones han evolucionado de manera paralela, pero desde trincheras y paradigmas encontrados. Sin embargo, los análisis en este tomo de expertas y expertos en cada tradición de janver que es posible rastrear orígenes e intereses comunes. Y aunque las diferencias siguen siendo evidentes, en la mayoría de los casos residen en aspectos menos visibles como: el régimen político bajo el cual estas escuelas se desarrollan; el interés, el financiamiento e incluso, el impulso que las y los propios académicos dan a algunos temas frente a otros.

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McLuhan in Reverse

His General Theory of Media (GToM)

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Robert K. Logan

McLuhan in Reverse proposes two new and startling theses about Marshall McLuhan’s body of work. The first argues that despite McLuhan’s claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan’s GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." 

While McLuhan’s famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.

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The Preamble as Policy

A Guidebook to Governance and Civic Duty

Robert Irons and Jim Twombly

In The Preamble as Policy: A Guidebook to Governance and Civic Duty the authors show that the Preamble to the Constitution is more than an introduction to the document; it sets the tone for the rest of the document and how it should be viewed and interpreted. It is also a list of goals for a new government and a tool for holding our elected representatives accountable for their efforts on our behalf. The Preamble as Policy looks at the history of the development of the Constitution to show how the Preamble can be used to judge the laws and policies enacted by the federal government. The Preamble as Policy weaves political thought, history, and current events together allowing for examination of an oft forgotten part of the Constitution. It provides a unique framework and firm foundation for class discussions or social interactions about what we have achieved as a nation and where we might have come up short.
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Understanding Social Media

Extensions of Their Users

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Robert K. Logan and Mira Rawady

The purpose of this book is to understand the nature of social media and the impact they are having on almost all aspects of modern-day existence from family life and social interactions to education and commerce. Just as fish are unaware of the water they swim in and we humans are unaware of the air that we breathe so it is that the users of social media are unaware of the effects of these media and take their existence as a natural part of their environment. The authors make use of Marshall McLuhan’s media ecology approach to understanding media in order to reveal the effects of social media on their users, how they are changing the nature of our social interactions and how we through our interaction with social media have become actual extensions of our social media, the reverse of McLuhan’s notion that media are extensions of mankind.

The authors analyze the major social media apps including Facebook, Instagram, Snapchat, Reddit, Tinder, YouTube, TikTok, Twitter and blogs as well as examining the Splinternet and the social media scene in Russia, China, North Korea, Vietnam and the Islamic world. Understanding Social Media studies the impacts of social media monopolies, the nature of advertising and branding in social media apps and the social media front in cyberwarfare and concludes with an analysis of the social media counter revolution waged by players who actually helped to create social media.

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Edited by Mary M. Cronin and Debra Reddin van Tuyll

Although the American Civil War has received extensive scholarly attention in the 150+ years since its conclusion, far less scholarly work has been devoted to western newspapers and their experiences of that bloody conflict. This first volume of a two-volume set reveals that the West was not immune from the war’s battles, military recruitment, national anxieties, or partisan infighting. The Western Press in the Crucible of the American Civil War explores how editors throughout the region (from the Great Plains to the Pacific Coast) responded to secession, the war, and its immediate aftermath. This edited volume examines editors’ outspoken partisanship (including political feuds), their newsgathering techniques, their financial concerns, and their responses to wartime press censorship. The book also reveals how the war was reported in the western press, while also casting a light on reporting of home front issues. This first volume reveals the financial and editorial lengths that editors went to in order to meet readers’ demands for war and home front news across a vast region where infrastructure was poor and news, therefore, was often slow to arrive.
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“We Are Not Scared to Die”

Julius Malema and the New Movement for African Liberation

Tiffany Thames Copeland

Twenty-five years have elapsed since apartheid’s end and South Africa is in a state of emergency. The Black majority are landless and without basic amenities. According to a World Bank report, inequality has increased since apartheid’s end. The charismatic Economic Freedom Fighters (EFF) leader, Julius Malema says, “the time for reconciliation is over, now is the time for justice,” and he has captivated the minds of South African youth. The EFF was the only top political party to increase its voter base in the 2019 South African general elections, and its core voters were young people, restless for change. The EFF is a protest movement, representative of an international trend among the youth, who are using social media to protest. The EFF’s pillars have emerged from a clarion call among the youth for their liberation. Malema says the EFF is the “true inheritor of the ANC’s radical agenda,” as he vows to fight corruption in South Africa, striking fear in the hearts of the white monopoly capitalists and their conspirators. In addition, Malema’s agitational rhetoric is investigated in the first rhetorical study on his discourse, and the results are fascinating. At its core, this struggle among the generations, is for the future direction of South Africa. So, the South African youth are singing struggle songs and toyi-toying, wearing red berets, attentively listening to their command team, holding up their election manifesto called a gun, and are equipped now for the legislative battles for economic freedom in their lifetime.
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Bitches Unleashed

Performance and Embodied Politics in Favela Funk

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Raquel Moreira

This book challenges white and Western feminist approaches to embodied politics, or the use of the body in everyday enactments of resistance, while mapping transgressive performances of femininities by the funkeiras, marginalized women and transfeminine people of color artists in Brazilian favela funk. Often studied from a white feminist perspective, embodied politics reflects debates about agency and structural change that are generally applicable to white women in the West. Concurrently, studies of femininity tend to universalize experiences of gender oppression encountered by white women to women across the globe. In this work, the author offers a transnational perspective on the performative force of embodied politics as a possible means to disrupt white, classist heteropatriarchal structures that oppress particularly poor women and transfeminine people of color in Brazil. This project has a threefold goal: first, it challenges the theoretical shortcomings of white feminist approaches to embodied politics, providing instead a transfeminista take on the concept. Secondly, this project aims to shed light on how traditional methodological approaches have hindered nuanced understandings of women and people of color and their performances. Third and finally, by challenging and re-envisioning the potential of embodied politics from a transnational perspective, the text intends to contribute to the field of critical intercultural communication’s growing but still limited research around bodies and performance, especially of those who are marginalized in global contexts.
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Mentoring and Communication

Theories and Practices

Edited by Diana Trebing and Ahmet Atay

Although mentoring occupies a paramount role in higher education and is part of a faculty’s expected duties, nowadays increasingly so, it is not an area to which graduate schools pay close attention. There is no formalized training and faculty and graduate students alike are expected to know how to mentor effectively once they graduate or start a new teaching or administrative position. This book tackles two interrelated issues: the role and importance of mentoring in the communication discipline as well as critical/cultural studies and using critical communication to illuminate the ways in which students and junior faculty among others are mentored in higher education. The authors of these chapters present a position or an issue in regards to mentoring students and faculty or the lack of it in higher education. Their goal is to generate a scholarly discussion by utilizing qualitative and narrative-based research approaches and critical and cultural perspectives to promote awareness about the importance of mentoring. Additionally, the authors highlight some of the important issues in mentoring as a form of critical communication pedagogy and present some guidelines, ideas, and examples to mentor more effectively. This edited book will be helpful for various audiences. First, it will provide guidance for graduate students, junior and senior faculty members who are asked to mentor others at various stages of their academic careers. Second, it will help students and faculty who are currently trying to identify and work with mentors. And third, it gives ideas on what to do and not to do in successful mentor-mentee relationships.