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Steven A. Beebe

C. S. Lewis, author of The Narnia Chronicles, The Screwtape Letters and Mere Christianity, is arguably one of the best communicators of the twentieth century. During his lifetime, he was hailed for his talents as author, speaker, educator and broadcaster. He continues to be a best-selling author more than a half-century after his death. This book unlocks the secrets of C. S. Lewis’s communication skill so that you can communication like Lewis. C. S. Lewis made many explicit observations about how to communicate effectively embedded in his writing and speaking. For the first time, this book comprehensively unveils Lewis’s strategies about the craft of communication.

A review of Lewis’s work reveals five communication principles that explain his success as a communicator. Based on Lewis’s advice about communication sprinkled throughout his work, the essence of being a skilled communicator is to be holistic, intentional, transpositional, evocative and audience-centered. These five principles are summarized by the acronym HI TEA. Dr. Steven A. Beebe, a nationally-recognized communication author and educator, uses Lewis’s own words to present these five principles in an engaging and memorable way. The concluding chapter, "How to Communicate Like C. S. Lewis," offers specific techniques and strategies that Lewis uses that will help readers enhance the craft of communication. By applying Lewis’s communication principles (what he said about communication—HI TEA) and emulating his techniques (how he communicated), you too can be a master communicator.

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Patricia Medcalf

1959 to 1999 was a pivotal time in the Republic of Ireland’s short history. This book’s journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country’s cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand’s provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness’s advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland’s social and economic history might be recounted through the lens of Guinness’s ads; the extent to which Guinness’s advertising might have influenced Irish culture and society.

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Fake News

Real Issues in Modern Communication

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Edited by Russell Chun and Susan J. Drucker

In this dizzying post-truth, post-fact, fake news era, the onslaught and speed of potentially untrue, incorrect or fabricated information (some crafted and weaponized, some carelessly shared), can cause a loss of our intellectual bearings. If we fail to have a common truthful basis for discussions of opinion and policy, the integrity of our democracy is at risk.

This up-to-date anthology is designed to provide a survey of technological, ethical, and legal issues raised by falsehoods, particularly social media misinformation. The volume explores visual and data dissemination, business practices, international perspectives and case studies. With misinformation and misleading information being propagated using a variety of media such as memes, data, charts, photos, tweets, posts, and articles, an understanding of the theory, mechanisms, and changing communication landscape is essential to move in the right direction with academic, industry, and government initiatives to inoculate ourselves from the dangers of fake news. The book takes an international and multidisciplinary approach with contributions from media studies, journalism, computer science, the law, and communication, making it distinct among books on fake news.

This book is essential for graduate or undergraduate students in courses dealing with fake news and communication studies. Relevant courses include media studies, journalism, public relations, media ethics, media law, social media, First Amendment law, philosophy, and political science.