Browse by title

You are looking at 1 - 10 of 11,171 items for :

  • Media and Communication x
Clear All
Restricted access

The Communication Strategy Handbook

A Toolkit for Creating a Winning Strategy

Betteke vanRuler and Frank Körver

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The communication strategy framework introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today’s communication practitioners.

Many CEOs still view the communication department as no more than as a tactical entity providing outreach but little else. It is time to fundamentally rethink how strategic communication is developed and start using modern tools to do this. The communication strategy framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization or client’s goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials. The communication strategy framework has proven to be an instant eye-opener for clients and other stakeholders. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating strategic communication will help communicators of all types- from professionals and clients to students and teachers!

Restricted access

Media and Digital Modernism

New Communication Environments

Edited by Sefer Kalaman and Bilal Süslü

New technologies have brought about radical changes in almost all areas of life. The best concept to describe this period is «digimodernism» in which there occur many transformations, from shopping to information, socialization to banking, education to communication. People, who become increasingly dependent on technology, computer and internet, are forced to attach themselves to the new social structure in a society that changes in parallel with digitalization. The Digimodern period has substantially affected the media as almost every point of life and caused great transformations. At this point, the main theme of the book is to reveal the structure of the media in the digital period.

Restricted access

Series:

Steve Hallock

From the cardinal Brown v. Board of Education Supreme Court ruling that desegregated U.S. public education to the demonstrations, marches, and violence of the civil rights movement, A History of the American Civil Rights Movement Through Newspaper Coverage: The Race Agenda, Volume 1 traces the crusade for justice through the lens of major newspaper coverage to reveal the combating sectional press attitudes of the era. The book details attempts, blatant and subtle, to frame the major events of the movement in themes that have resonated from before, during, and since the Civil War. States’ rights versus constitutional guarantees of freedom and equality, nullification versus federal authority, and regional social and cultural mores that buttressed the prejudices and political arguments of segregation and desegregation across the nation are some of the issues covered. This analysis of the press coverage of events and issues of that tumultuous period of U.S. history—by newspapers in the North, South, Midwest, and West—exposes perspectives and press routines that remain ingrained and thus relevant today, when journalistic treatment of political debate, ranging from traditional newspapers and broadcast platforms to those of cable, social media, and the Internet, continues to set an often volatile and oppositional political agenda.

Restricted access

Series:

Alexis S. Tan

This book identifies and analyzes priorities, themes, projects and publications in the world’s leading communication research institutes, centers and doctoral programs. It also presents an assessment of the state and future of communication research by prominent international scholars in communication. Using these data sources, the book provides a comprehensive review of communication and media research outside the United States, a critical gap in the literature. It is a useful reference for U.S. and international communication scholars, and can be a textbook for graduate and undergraduate courses in international communication, global communication and communication theories.

Restricted access

To the Next Station

Papers on Culture and Digital Communication

Edited by Maria José Corvo Sánchez and Benigno Fernández Salgado

Internet has radically transformed our ways to communicate in an increasingly globalised world. From an interdisciplinary perspective, this book aims to explore the consequences of technological revolution in Communication.

This collection of articles discusses social and economic dynamics of digital and technological upheaval. Each contributor approaches the issue from a different frame of reference: translation, advertising, big data and memory, new uses and practices in mass media, effects on journalism, education and free time.

Restricted access

Series:

Andrew Billings and Leigh Moscowitz

Never before have we lived in a time in which sport and gay identity are more visible, discussed, debated—and even celebrated. However, in an era in which the sports closet is heralded as the last remaining stronghold of heterosexuality, the terrain for the gay athlete remains contradictory at best. Gay athletes in American team sports are thus living a paradox: told that sport represents the "final closet" in American culture while at the same time feeling ostracized, labeled a "distraction" for teams, dubbed locker room "problems," and experiencing careers which are halted or cut short altogether.

Media and the Coming Out of Gay Male Athletes in American Team Sports is the first of its kind, building upon the narratives of athletes and how their coming out experiences are shaped, transmitted and received through pervasive, powerful, albeit imperfect commercial media. Featuring in-depth interviews with out-athletes such as Jason Collins, Dave Kopay, Billy Bean and John Amaechi; media gatekeepers from outlets like ESPN and USA Today; and league representatives from Major League Baseball and the National Football League, this book explores one of the starkest juxtapositions in athletics: there are no active out players in the NFL, NBA, MLB, or NHL, yet the number of athletes coming out at virtually every other level of sport is unprecedented. Interviews are fused with qualitative media analysis of coming out stories and informed by decades of literature on the unique intersection of sport, media, and sexual identity.

Restricted access

From Blackface to Black Twitter

Reflections on Black Humor, Race, Politics, & Gender

Jannette L. Dates and Mia Moody Ramirez

From Blackface to Black Twitter: Reflections on Black Humor, Race, Politics, & Gender traces the roots and fruits of comedy over the centuries to analyze and offer insights into the intersections of race, gender, and politics in humor that is by, for, and/or about black people.

Restricted access

Carmen M. Cusack

Mutated Symbols in Law and Pop Culture plays with iconic representations of fusion, liminality, dispossession, and development. Mutations embody life because they illustrate phases and progression. Mutations and mutants fascinate the public. They are depicted by artists, including James Franco, Cary Elwes, Sara Bareilles, The Smashing Pumpkins, Quvenzhané Wallis, Pablo Picasso, Alicia Keys, Katy Perry, Debbie Reynolds, Maddie Ziegler, the Olsen twins, Mark McGrath, and Paul Simon. This book discusses physiological manifestations of mutations, such as beauty and specialness (e.g., white tigers); aesthetic (e.g., redheads); innovation (e.g., Mormonism); and prowess (e.g., tuxedos). Mutated Symbols in Law and Pop Culture focuses on strata that are popularly contemplated in culture and by the law; for example, primordial states (e.g., sleep); supranatural physicality (e.g., bionic); irresistible impulse (e.g., psychopath); queer semantic shift (e.g., "gay"); and class (e.g., Leo).

Mutated Symbols in Law and Pop Culture interweaves interdisciplinary analyses because mutations exceed defined ranges. For example, symbology and culture evocatively synergize in constitutional law. A symbol becomes legally protected if it is intended to communicate a particularized message that is likely to be understood by observers. This book demonstrates that mutations may not be sufficiently protected as speech. Even though the symbolism of mutations is the subject of study, the meaning of specific symbols may not be understood by the public. Symbols of mutation may identify cultural desires, embrace zeniths, and transform mundane or worn events into fantasies. Perhaps as a means of preserving, defending, and protecting mutations, culture has exhibited and spotlighted them.

Restricted access

Series:

Lee B. Becker and Tudor Vlad

This book provides a unique perspective on journalism and communication education, drawing on extensive, detailed data across time to examine the evolution of education for journalism and related communication occupations such as public relations and advertising. It demonstrates how journalism and communication education adapted to forces within the university as well as forces from outside the university. Particular attention is given to the impact of the labor markets to which journalism and communication education is linked. The analysis shows dramatically how dependent employers are on journalism and communication education, how educational institutions have changed to accommodate female and minority students, and how the labor market has responded to the graduates produced. Part history, part sociological analysis, this book will change the reader’s understanding of education for journalism, public relations, advertising and the related occupations. It also offers insights about what the future of education in these fields holds.

Restricted access

Fırat Tufan

The main objective of this book is to propose a new interactive educational radio model for Turkey. Thus, six educational, community and university-based radio stations in Australia were researched. In terms of representing the entire country and all educational radio broadcasting practices, samples were selected from different structures and cities of Australia. After obtaining required data in the participant observation process, in-depth interviews with radio representatives were carried out. It was questioned, what the basic factors of effective educational radio stations are, how today's broadcasting technologies affect the relationship between radio and its audience and how interpersonal communication process reflects new radio broadcasting practices.