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The Communication Strategy Handbook

A Toolkit for Creating a Winning Strategy

Betteke vanRuler, Frank Körver and Frank A.M. Jansen

Strategic development is one of the most daunting challenges that faces any professional, no matter the field. After all, stakes are high. Developing effective strategies can put you on the path to becoming a trusted advisor and a valued employee. The Communication Strategy Framework that is introduced in this handbook has been designed to help professionals make targeted choices toward strategic communication. Taking an iterative approach and continually reflecting on whether your choices remain congruent enables you to continually adapt to changing circumstances while staying in command. Linear planning models are ineffective. Quick strategy development can revolutionize the communication function and strengthen the relationship amongst members of a professional team. Linking communication and business strategy is the number one challenge for today’s communication practitioners.

Many CEOs still view the communication department as no more than as a tactical entity providing outreach but little else. It is time to fundamentally rethink how strategic communication is developed and start using modern tools to do this. The Communication Strategy Framework facilitates the communication professional to forcefully and efficiently make the right choices. It compels individuals to think about how communication can contribute to achieving the organization or client’s goals. As a result, it provides a clear picture of your communication strategy in one page by putting superfluous details aside and concentrating on the essentials. The Communication Strategy Framework has proven to be an instant eye-opener for clients and other stakeholders. A best-seller amongst professionals in the Netherlands, it is available for the first time in English. This step-by-step guide to creating strategic communication will help communicators of all types- from professionals and clients to students and teachers!

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Andrew Billings and Leigh Moscowitz

Never before have we lived in a time in which sport and gay identity are more visible, discussed, debated—and even celebrated. However, in an era in which the sports closet is heralded as the last remaining stronghold of heterosexuality, the terrain for the gay athlete remains contradictory at best. Gay athletes in American team sports are thus living a paradox: told that sport represents the "final closet" in American culture while at the same time feeling ostracized, labeled a "distraction" for teams, dubbed locker room "problems," and experiencing careers which are halted or cut short altogether.

Media and the Coming Out of Gay Male Athletes in American Team Sports is the first of its kind, building upon the narratives of athletes and how their coming out experiences are shaped, transmitted and received through pervasive, powerful, albeit imperfect commercial media. Featuring in-depth interviews with out-athletes such as Jason Collins, Dave Kopay, Billy Bean and John Amaechi; media gatekeepers from outlets like ESPN and USA Today; and league representatives from Major League Baseball and the National Football League, the book explores one of the starkest juxtapositions in athletics: no active out players in the NFL, NBA, MLB, or NHL, yet the number of athletes coming out at virtually every other level of sport is unprecedented. Interviews are fused with qualitative media analysis of coming out stories and informed by decades of literature on the unique intersection of sport, media, and sexual identity.

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Fırat Tufan

The main objective of this book is to propose a new interactive educational radio model for Turkey. Thus, six educational, community and university-based radio stations in Australia were researched. In terms of representing the entire country and all educational radio broadcasting practices, samples were selected from different structures and cities of Australia. After obtaining required data in the participant observation process, in-depth interviews with radio representatives were carried out. It was questioned, what the basic factors of effective educational radio stations are, how today's broadcasting technologies affect the relationship between radio and its audience and how interpersonal communication process reflects new radio broadcasting practices.

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Edited by Yong-Chan Kim, Matthew D. Matsaganis, Holley A. Wilkin and Joo-Young Jung

The Communication Ecology of 21st Century Urban Communities addresses the questions of whether it (still) matters what neighborhood individuals live in and if it is still necessary and possible for city dwellers to build and maintain place-based communities.

The book’s contributors address how urban communities are formed, reformed, and transformed from a communication infrastructure theory perspective. Through the lens of this theory, communication is defined as a fundamental social process by which cities are sustained and changed over time. The chapters in this book elaborate the theoretical and methodological frameworks of the communication infrastructure theory approach; articulate theory-driven and multi-method frameworks for the study of the city; and speak to pressing, contemporary, research- and policy-related challenges (or questions).

The broad array of issues addressed within this volume is expected to draw the interest not only of communication researchers and professionals, but also of students, scholars, practitioners, and policymakers from a variety of backgrounds and with an interest in different aspects of life in the city, including: public health, technology, civic engagement, and urban planning and design.

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Pathology and Technology

Killer Apps and Sick Users

D. Travers Scott

Pathology & Technology is the first comprehensive look at "technopathologies." Since the days of the telegraph, electric communication technologies have been associated with causing or worsening mental and physical illnesses. Today, news reports warn of Pokémon Go deaths and women made vulnerable to sexual assault from wearing headphones. Drawing on an archive of hundreds of cases found across news, entertainment, and other sources over 150 years, this book investigates the intersection of technology and disease through original cultural historiography, focus groups, and discourse analysis, documenting a previously unexplored phenomenon in communication and media. Technopathologies occur with new and old media, the book argues, and are ultimately about people—not machines. They help define users as normal or abnormal, in ways that often align with existing social stereotypes. Courses on technological history, medical humanities, science and technology studies, and medical history will find much here to debate, in a style written to appeal to scholarly as well as popular readers.

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Regulating Social Media in China

Foucauldian Governmentality and the Public Sphere

Bei Guo

Regulating Social Media in China: Foucauldian Governmentality and the Public Sphere is the first in-depth study to apply the Foucauldian notion of governmentality to China’s field of social media. This book provokes readers to contemplate the democratizing potential of social media in China. By deploying Foucault’s theory of governmentality as an explanatory framework, author Bei Guo explores the seemingly paradoxical relationship of the Chinese party-state to the expansion of social media platforms. Guo argues that the Chinese government has several interests in promoting community participation and engagement through the internet platform Weibo, including extending the presence of its own agencies on Weibo while simultaneously controlling the discourse in many important ways. This book provides an important corrective to overly sanguine accounts that social media promotes a Habermasian public sphere along liberal democratic lines. It demonstrates how China, as an authoritarian country, responds to its citizens’ voracious hunger for information and regulates this by carefully adopting both liberal and authoritarian techniques.

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Climate Risks as Organizational Problems

Constructing Agency and Action

Theresa Castor

Climate Risks as Organizational Problems: Constructing Agency and Action provides an introduction to the "Communication as Constitutive of Organizations" (CCO) approach by addressing key ideas in organizational communication such as sensemaking, decision-making, problem-formulation, and agency. This text is intended to introduce key ideas of the CCO perspective to undergraduate students, graduate students, and scholars who may be new to this area. Topical chapters feature case studies related to climate crises, the environment, and weather, making this work also relevant for those with an interest in environmental communication, risk communication, crisis communication, public relations, and public health. Chapters address decision-making during the Hurricane Katrina crisis, how a state in the southeast United States handled a winter snowstorm, heatwaves as creeping crises in Europe, and freshwater policy-making. The case studies provide insight in understanding how governmental agencies "interact" with weather crises and the public.

While natural hazards are worthy of study generally because of their impact, they are also worthy of study from an organizational communication perspective. Organizations such as governmental agencies, international organizations, nonprofit organizations, and nongovernmental organizations (NGOs), among others, play a role in preparing for or helping people to recover from natural hazards. Given that natural hazards are ongoing yet have a degree of unpredictability, examining how organizations respond to natural hazards provides a fitting circumstance for studying constitutive processes.

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Environmental Activism and the Media

The Politics of Protest

Maxine Newlands

For more than 40 years politicians, activists, advocates, and individuals have been seeking ways to solve the problem of climate change. Governments and the United Nations have taken an economic path, while others seek solutions in the equality of climate justice. Taking the step from green consumer to the streets at climate summits and protest camps, as well as taking direct action recasts activists as everything from tree huggers, to domestic extremists, to ecoterrorists. Political policing and new legislation increasingly criminalizes environmental activism, supported by media reporting that recasts environmental activism as actions to be feared.

Why this has happened and how activists have learned to circumvent the media’s recasting is the story of Environmental Activisim and the Media: The Politics of Protest. Through media movements to persuade the moveable middle, high court challenges, and gatekeeping, activists have found ways to challenge media and political discourse.

This book identifies four key areas to tie together diverse sets of green governmentality, traditional media discourse, and activism: (1) environmental governance and green governmentality; (2) historical media discourse; (3) alternative communication infrastructures; and (4) local to the global. Using data from 50 interviews, archival research, and non-participatory observation from environmental activists from the UK, USA, and Australia, this text will show why protest is important in democratic political participation.

From activists to slacktivists, Environmental Activism and the Media: The Politics of Protest is for those with an interest in cultural, social, and political studies; democratic processes; climate and social justice; governmentality; and/or the study of environmental politics, human geography, communication, and sustainability.

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L’enfance en conception(s)

Comment les industries culturelles s’adressent-elles aux enfants ?

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Edited by Gilles Brougère and Sébastien François

Cet ouvrage explore les conditions dans lesquelles s’élabore l’adressage aux enfants dans différentes industries culturelles. Il questionne en particulier la façon dont les professionnels impliqués dans la fabrique des produits pour enfants (auteurs, dessinateurs, éditeurs, scénaristes, game designers, etc.) abordent le travail de conception avec un certain nombre de connaissances, d’expériences ou même d’intuitions au sujet des enfants, qui interviennent pour guider ou justifier leurs décisions.

De quelle façon tous ces « savoirs » ou « représentations » sur l’enfance – qui demeurent hétérogènes, plus ou bien informés, tout en se révélant parfois en contradiction au sein d’une même entreprise – se construisent-ils et affectent-ils la conception des produits pour enfants ? Quelles logiques (ludiques, éducatives, scolaires, etc.) et quelles images de l’enfant (joueur, membre de famille, élève, etc.) sont ainsi activées par les industries culturelles ? Et qu’en est-il lorsque des enfants, bien réels, sont sollicités et impliqués dans le développement des produits ?

À partir d’enquêtes menées sur des terrains variés (littérature, bande dessinée, presse, applications mobiles, dessin animé) et suivant une démarche qui confronte le produit fini à ses différentes étapes de développement, aux chaînes de coopération qui permettent d’y aboutir et aux marchés dans lesquels il s’insère, ce livre offre un regard inédit et documenté sur la fabrication contemporaine des cultures matérielles et médiatiques des enfants et alimente les réflexions sur la figure de l’enfant-consommateur.

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Edited by Ronald C. Arnett, Annette M. Holba and Susan Mancino

An Encyclopedia of Communication Ethics: Goods in Contention complements existing communication ethics scholarship with an examination of 103 scholars who explicitly and implicitly contributed to our understanding of this crucial subject matter. The purpose of this collection is to give an overview of key figures whose work assists our understanding of the development and influence of communication ethics. We selected voices on communication ethics after considering an individual author’s contribution to the following coordinates: (1) dialectical and dialogical engagement with other scholars and perspectives; (2) the performative praxis of ethics in the interplay of theory and the public domain; and (3) examination of the connection between history and questions with a constitutive ethical theory offering a connecting response. Dialogical and dialectical engagement, performative praxis of ethics, and the intimate relationship between historical moments and ethical reflection provide a background for understanding author selection for this volume.