Edited by Alison Wilde and Murray Simpson
Steven A. Beebe
C. S. Lewis, author of The Narnia Chronicles, The Screwtape Letters and Mere Christianity, is arguably one of the best communicators of the twentieth century. During his lifetime, he was hailed for his talents as author, speaker, educator and broadcaster. He continues to be a best-selling author more than a half-century after his death. This book unlocks the secrets of C. S. Lewis’s communication skill so that you can communication like Lewis. C. S. Lewis made many explicit observations about how to communicate effectively embedded in his writing and speaking. For the first time, this book comprehensively unveils Lewis’s strategies about the craft of communication.
A review of Lewis’s work reveals five communication principles that explain his success as a communicator. Based on Lewis’s advice about communication sprinkled throughout his work, the essence of being a skilled communicator is to be holistic, intentional, transpositional, evocative and audience-centered. These five principles are summarized by the acronym HI TEA. Dr. Steven A. Beebe, a nationally-recognized communication author and educator, uses Lewis’s own words to present these five principles in an engaging and memorable way. The concluding chapter, "How to Communicate Like C. S. Lewis," offers specific techniques and strategies that Lewis uses that will help readers enhance the craft of communication. By applying Lewis’s communication principles (what he said about communication—HI TEA) and emulating his techniques (how he communicated), you too can be a master communicator.
Increments of change
1959 to 1999 was a pivotal time in the Republic of Ireland’s short history. This book’s journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country’s cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand’s provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness’s advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland’s social and economic history might be recounted through the lens of Guinness’s ads; the extent to which Guinness’s advertising might have influenced Irish culture and society.
Real Issues in Modern Communication
Edited by Russell Chun and Susan J. Drucker
In this dizzying post-truth, post-fact, fake news era, the onslaught and speed of potentially untrue, incorrect or fabricated information (some crafted and weaponized, some carelessly shared), can cause a loss of our intellectual bearings. If we fail to have a common truthful basis for discussions of opinion and policy, the integrity of our democracy is at risk.
This up-to-date anthology is designed to provide a survey of technological, ethical, and legal issues raised by falsehoods, particularly social media misinformation. The volume explores visual and data dissemination, business practices, international perspectives and case studies. With misinformation and misleading information being propagated using a variety of media such as memes, data, charts, photos, tweets, posts, and articles, an understanding of the theory, mechanisms, and changing communication landscape is essential to move in the right direction with academic, industry, and government initiatives to inoculate ourselves from the dangers of fake news. The book takes an international and multidisciplinary approach with contributions from media studies, journalism, computer science, the law, and communication, making it distinct among books on fake news.
This book is essential for graduate or undergraduate students in courses dealing with fake news and communication studies. Relevant courses include media studies, journalism, public relations, media ethics, media law, social media, First Amendment law, philosophy, and political science.
Rhetorical Explorations of the Urban/Rural Divide
Edited by Wendy Atkins-Sayre and Ashli Quesinberry Stokes
Regional differences matter. Even in an increasingly globalized world, rhetorical attention to regionalism yields very different understandings of geographic areas and the people who inhabit them. Regional identities often become most apparent in the differences (real and perceived) between urban and rural areas. Politicians recognize the perceived differences and develop messages based on that knowledge. Media highlight and exacerbate the differences to drive ratings. Cultural markers (from memorials to restaurants and memoirs and beyond) point to the differences and even help to construct those divisions. The places identified as urban and rural even visually demarcate the differences at times. This volume explores how rhetoric surrounding the urban and rural binary helps shape our understanding of those regions and the people who reside there. Chapters from award-winning rhetorical scholars explain the implications of viewing the regions as distinct and divided, exploring how they influence our understanding of ourselves and others, politics and race, culture, space and place, and more. Attention to urban and rural spaces is necessary because those spaces both act rhetorically and are also created through rhetoric. In a time when thoughtful attention to regional division has become more critical than ever, this book is required reading to help think through and successfully engage the urban/rural divide.
Transformation of Strategy and Practice
Michael B. Goodman and Peter B. Hirsch
Corporate Communication: Transformation of Strategy and Practice takes advantage of the responses of Chief Communication Officers to the CCI Corporate Communication Practices and Trends Studies from 1999 to 2019 to explore the impact of these developmental phases:
- The Internet and Corporate Websites;
- Social Media in and out of Corporate Communication;
- and Business Digitization.
The aim of this exploration is to focus our understanding of the foundation on which the profession of corporate communication was established, and to provide the context to analyze corporate communication practices from the initial uses of the Internet by corporations to the contemporary fragmented media environment.
How Medical Culture Is Still Marked by Paternalism
Janet Farrell Leontiou
The Doctor Still Knows Best explores an answer to the question: how can medical culture still be marked by paternalism despite the focused attempts by the medical community to put doctor and patient on more equal footing? The recent push within medicine has been on shared decision-making, truth-telling by the doctor, and creating a medical culture that is patient-centered. The author has discovered that, in practice, medicine tells a very different story.
Since entering the medical world twenty years ago seeking treatment for infertility through IVF, subsequently seeking treatments for her disabled son through the present day, Janet Farrell Leontiou has continually encountered a medical culture where she is not treated as an equal. As a professor of communication, the author has developed an ear for language and is able to deconstruct the ways in which communication choices create a patriarchal medical culture. Dr. Farrell Leontiou also understands how no communication can create a culture without her participation. She, therefore, invites the reader to recognize how we can endorse and recreate a culture that does not serve our interests. Through an examination of her own experience, the book offers insight on how medical paternalism has survived for as long as it has and argues that it never serves the best interest of the patient.
The book provides the reader, medical student and/or health communication student with a fresh way of thinking about how communicative choices create culture.
Edited by Zbigniew Oniszczuk, Dagmara Głuszek-Szafraniec and Mirosława Wielopolska-Szymura
This book is the fruit of scientific research conducted using quantitative and qualitative methods regarding the mutual relations between the media elites and the political elites in Poland. The authors of this work focus on several virtuous aspects of this issue: on the characteristic model of opinion-forming journalism, also on the differences presented by female and male journalists in the assessment of the relations between politicians and journalists, as well as on the differences between local and national level of mass media in terms of external and internal autonomy of journalists, next on the importance of opinion-forming media in the process of creating a sense of political subjectivity in their recipients, and finally on the phenomenon of politicization of cultural issues in opinion-forming weeklies in Poland.
How Frames Create Blame
Lesa Hatley Major and Stacie Meihaus Jankowski
Who the public blames for health problems determines who the public believes is responsible for solving those health problems. Health policies targeting the broader public are the most effective way to improve health. The research approach described in this book will increase public support for critical health policies. The authors systematically organized and analyzed 25 years of thematic and episodic framing research in health news to create an approach to reframe responsibility in health news in order to gain public support for health policies. They apply their method to two of the top health issues in world—obesity and mental health—and conclude by discussing future research and plans for working with other health scholars, health practitioners, and journalists.