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. (n.d. ). "The Perceived Usefulness of Personalized Product Information on B2C E-Commerce Websites and the Moderating Effect of National Culture (Werner Quint / Bastian Eine)". In Advanced E-Business Research. Bern, Switzerland: , . Retrieved Feb 21, 2019, from https://www.peterlang.com/view/9783631727553/xhtml/chapter05.xhtml