@book { InnovationStrategiesinNewProductDevelopment,
    title = "Innovation Strategies in New Product Development",
    author = " {Inovema .d.o.o.}",
    year = "2011",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-00919-4",
    url = "https://www.peterlang.com/document/1045826"
}