TY  - BOOK
AU  - Indrek Ibrus
AU  - Carlos A. Scolari
PY  - 2012
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783653025750
TI  - Crossmedia Innovations
T2  - Texts, Markets, Institutions
DO  - 10.3726/978-3-653-02575-0
UR  - https://www.peterlang.com/document/1045944
N2  - Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of «crossmedia strategies» of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media economics, political economy, innovation studies. The common interest lies in the dynamics that lead to experiments with crossmedia and in how our cultures are innovated through such practices.
KW  - Transmedia, Intersemioticity, Media management, Media Innovation
LA  - English
ER  -