@book { OrganisationdesPreismanagementsvonKonsumgterherstellern,
    title = "Organisation des Preismanagements von Konsumgüterherstellern",
    subtitle = "Eine empirische Untersuchung",
    author = "Yorck {Nelius}",
    year = "2013",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-02580-4",
    url = "https://www.peterlang.com/document/1046045"
}