@book { DerPreismanagementProzessfrLuxusmarken,
    title = "Der Preismanagement-Prozess für Luxusmarken",
    subtitle = "Gestaltung und Erfolgsauswirkungen",
    author = "Henning {Mohr}",
    year = "2013",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-02570-5",
    url = "https://www.peterlang.com/document/1046050"
}