@book { WerdieReputationhathatdieZukunft,
    title = "Wer die Reputation hat, hat die Zukunft",
    subtitle = "Reputationsmanagement in Unternehmen",
    author = "Elke {Neujahr}",
    year = "2012",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-01354-2",
    url = "https://www.peterlang.com/document/1046071"
}