TY  - BOOK
AU  - Thomas Schillemans
PY  - 2012
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783653025613
TI  - Mediatization of Public Services
T2  - How Organizations Adapt to News Media
DO  - 10.3726/978-3-653-02561-3
UR  - https://www.peterlang.com/document/1047173
N2  - Public services are increasingly delivered by organizations operating at arms’ length of governments. These organizations occupy one third of the total news and spend huge sums of money on media management. This book provides the first comprehensive analysis of how public services are affected by their media environment. It describes how public service providers have become mediatized: have adapted their structures and processes to media pressure. The adaptation is profound; some managers use 25% of their time on media and others state that «from day one, how to get it through the media is on your mind». This normative issue of media influence is approached on the basis of extensive international research. At display is a collection of inside stories from the daily encounters between media and public service providers.
KW  - public services: governance, media influence, mediatization, media pressure, Public service providers
LA  - English
ER  -