TY  - BOOK
AU  - Benjamin Heldt
PY  - 2013
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 0531-7339
SN  - 9783653027594
TI  - A Healthy Mix?
T2  - Health-Food Retail and Mixed-Use Development- Mobility-related Analysis of Grocery-Shopping Behavior in Irvine, California
DO  - 10.3726/978-3-653-02759-4
UR  - https://www.peterlang.com/document/1047208
N2  - Mixed-use developments are one of the means planners use to realize land-use changes required by SB375 to encounter climate change. The mix of land uses is intended to reduce distances between activities. However, for their economic viability, such projects require specialty retail as anchor tenants which draw a special customer base that may be willing to travel far. Consequently, specialty may contradict a mixed-use development’s intention to reduce traffic. This research looks into the spatial behavior of the customers of a health-food store that is located at the mixed-use development «Park Place» in Irvine, CA. Using a POS-intercept survey and GIS, the author found that regular health-food shoppers indeed travel significantly farther distances than occasional health-food shoppers.
KW  - Destination choice, Consumer behavior, Shopping mobility, Urban sprawl, Grocery shopping
LA  - English
ER  -