@book { DerEinflussvonNeuenMedienaufdieBrandEquity,
    title = "Der Einfluss von Neuen Medien auf die Brand Equity",
    author = "Sebastian {Behre}",
    year = "2013",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-01906-3",
    url = "https://www.peterlang.com/document/1047389"
}