@book { DerHumorindervergleichendenWerbung,
    title = "Der Humor in der vergleichenden Werbung",
    author = "David {Preisendanz}",
    year = "2014",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-04484-3",
    url = "https://www.peterlang.com/document/1048583"
}