@book { ShopperBehavioratthePointofPurchase,
    title = "Shopper Behavior at the Point of Purchase",
    subtitle = "Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice",
    author = "Toni {Schmidt}",
    year = "2016",
    publisher = "Peter Lang Verlag",
    address = "Berlin, Germany",
    doi = "10.3726/978-3-653-06773-6",
    url = "https://www.peterlang.com/document/1050495"
}