@book { CrossMediaPromotion,
    title = "Cross-Media Promotion",
    author = "Jonathan {Hardy}",
    year = "2015",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/978-1-4539-0001-7",
    url = "https://www.peterlang.com/document/1050821"
}