TY  - BOOK
AU  - Lee McGuigan
AU  - Vincent Manzerolle
PY  - 2013
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781453911570
TI  - The Audience Commodity in a Digital Age
T2  - Revisiting a Critical Theory of Commercial Media
DO  - 10.3726/978-1-4539-1157-0
UR  - https://www.peterlang.com/document/1051414
N2  - This edited collection comprises foundational texts and new contributions that revisit the theory of the «audience commodity» as first articulated by Dallas Smythe. Contributors focus on the historical and theoretical importance of this theory to critical studies of media/communication, culture, society, economics, and technology – a theory that has underpinned critical media studies for more than three decades, but has yet to be compiled in a single edited collection.  The primary objective is to appraise its relevance in relation to changes in media and communication since the time of Smythe’s writing, principally addressing the rise of digital, online, and mobile media. In addition to updating this perspective, contributors confront the topic critically in order to test its limits. Contextualizing theories of the audience commodity within an intellectual history, they consider their enduring relationship to the field of media/communication studies as well as the important legacy of Dallas Smythe.
KW  - culture, economics, intellectual history, Dallas Smythe, mobile media, audience commodity
LA  - English
ER  -