@book { NeoPR,
    title = "Neo-PR",
    subtitle = "Public Relations in a Postmodern World",
    author = "Christopher {Caldiero}",
    year = "2016",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/978-1-4539-1660-5",
    url = "https://www.peterlang.com/document/1051493"
}