TY - BOOK AU - Dianne G. Bystrom AU - Mary C. Banwart AU - Mitchell S. McKinney PY - 2014 CY - New York, United States of America PB - Peter Lang Verlag SN - 1525-9730 SN - 9781453913413 TI - alieNATION T2 - The Divide & Conquer Election of 2012 DO - 10.3726/978-1-4539-1341-3 UR - https://www.peterlang.com/document/1051498 N2 - alieNATION presents research conducted by a national election team and leading scholars in political communication that explores a range of important topics and variables affecting voter attitudes and behavior in the 2012 U.S. presidential election. In exploring the messages, issues, and voters of the 2012 election, these studies employ multiple methods including experimental design, content analysis, rhetorical criticism, and survey research. Whereas other election research tends to investigate either the content or effects of campaign communication, the more comprehensive and systematic nature of this collection enables alieNATION to cohere thematically around considerations of voter alienation, political engagement, political efficacy, and ultimately, citizens’ voting decisions. KW - political communication, voter alienation, political efficacy LA - English ER -