@book { MeasuringtheImpactofSocialMediaonBusinessProfitSuccess,
    title = "Measuring the Impact of Social Media on Business Profit & Success",
    author = "Cong {Li} and Don {Stacks}",
    year = "2016",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/978-1-4539-1590-5",
    url = "https://www.peterlang.com/document/1051511"
}