TY  - BOOK
AU  - Joanna L. Jenkins
PY  - 2014
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781453914892
TI  - The Convergence Crisis
T2  - An Impending Paradigm Shift in Advertising
DO  - 10.3726/978-1-4539-1489-2
UR  - https://www.peterlang.com/document/1051527
N2  - The Convergence Crisis tells the story of an impending paradigm shift in advertising. Beginning in the early 1840s with the birth of the first advertising agency and momentum spurred by industrial systems, the book provides a historical overview of significant events and socio-cultural economic factors that have occurred to explain how and why a [convergence] crisis has erupted in contemporary American advertising. Significant blurring of once-distinct boundaries and redistribution caused by convergence has led to new methods of communication being used in advertising and among audiences. The book intends to bring awareness, clarity, and understanding to the opportunities presented through convergence via its rich historical narrative and theoretical framework.
KW  - American advertising, Communication, Audience
LA  - English
ER  -