TY  - BOOK
AU  - Klaus Zilles
AU  - Joan Cuenca
PY  - 2016
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781453917008
TI  - Media Business Models
T2  - Breaking the Traditional Value Chain
DO  - 10.3726/978-1-4539-1700-8
UR  - https://www.peterlang.com/document/1051763
N2  - The business models of traditional media are experiencing a profound crisis. One of the core issues of this crisis is the increasing breakdown of the value chain model – a model based on the numbers of readers, viewers, and users which the mass media can «sell» in exchange for advertising revenue.  These formerly stable models of the media value chain are now in perpetual flux, requiring adaptation to the rapid changes in technology and the volatility of user preferences.  Can media companies cope with these new circumstances and at the same time fulfill their traditional roles?  This volume addresses this question, and others, to explore scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.  Contributors point to a way out of the general bewilderment, providing answers to frequently asked questions, and ideas for new guidelines and solutions.
KW  - Models of traditional media, Value chain model, Business models, Media
LA  - English
ER  -