TY  - BOOK
AU  - Paola Evangelisti Allori
AU  - Giuliana Elena Garzone
PY  - 2011
CY  - Lausanne, Switzerland
PB  - Peter Lang Verlag
SN  - 1424-8689
SN  - 9783035101812
TI  - Discourse, Identities and Genres in Corporate Communication
T2  - Sponsorship, Advertising and Organizational Communication
DO  - 10.3726/978-3-0351-0181-2
UR  - https://www.peterlang.com/document/1052319
N2  - The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the context of corporate communication, by definition characterized by the interplay and intersection among genres, discursive practices and communicative events involving both individual and collective actors. The texts investigated include openly promotional genres specifically aimed at constructing and promoting a company’s image in the marketplace, such as those used in sponsorship and advertising, as well as organizational genres which in spite of their primarily operational purpose also incorporate cues aimed at the planned self-representation of the enterprise. The arguments presented in the various chapters and the research results supporting them bring evidence to the crucial role discourse plays in the construction of corporate identity at all levels.
KW  - stratification, interplay, complexity
LA  - English
ER  -