TY  - BOOK
AU  - Sylvain Dieltjens
AU  - Paul Gillaerts
AU  - Priscilla Heynderickx
AU  - Geert Jacobs
AU  - Elizabeth de Groot
PY  - 2012
CY  - Lausanne, Switzerland
PB  - Peter Lang Verlag
SN  - 1424-8689
SN  - 9783035103755
TI  - The Language Factor in International Business
T2  - New Perspectives on Research, Teaching and Practice
DO  - 10.3726/978-3-0351-0375-5
UR  - https://www.peterlang.com/document/1052757
N2  - This volume aims to explore what the field of business communication has accomplished so far and where it is heading. In addition to presenting new research, a number of the contributions included address the question of how business communication scholarship may be relevant to education and practice. While the multidimensional nature of the field does not allow a single answer to that question, the contributors generally agree that the ‘language factor’ in international business is an intriguing mix of communicative skills that are receiving increased attention across disciplines. The contributions deal with a wide spectrum of business settings, including leadership and management situations, gatekeeping encounters in a variety of organizations and through a range of media and cultures, oral interaction in the workplace, marketing and PR discourse, on-line communication, management, organizational and corporate communication, and, finally, global aspects of integrated marketing communications. Methodologically, it includes a broad range of approaches, including work in discourse analysis and ethno-methodology, rhetoric and document design, intercultural pragmatics and writing studies, genre analysis, e-semantics and sociolinguistics.
KW  - Applied Linguistics, Discourse Analysis, Textual Linguistics, The Media, Theory and Research, Education in Business and Management
LA  - English
ER  -