@book { ShapingEfficientEmployerBrandingStrategiestoTargetGenerationY,
    title = "Shaping Efficient Employer Branding Strategies to Target Generation Y",
    subtitle = "A Cross-National Perspective on Recruitment Marketing",
    author = "Elena {Hubschmid}",
    year = "2013",
    publisher = "Peter Lang Verlag",
    address = "Lausanne, Switzerland",
    doi = "10.3726/978-3-0351-0504-9",
    url = "https://www.peterlang.com/document/1052885"
}