@book { ResearchingtheChangingProfessionofPublicRelations,
    title = "Researching the Changing Profession of Public Relations",
    author = "Aydemir {Okay} and Valérie {Carayol} and Ralph {Tench}",
    year = "2013",
    publisher = "Peter Lang Verlag",
    address = "Bruxelles, Belgium",
    doi = "10.3726/978-3-0352-6329-9",
    url = "https://www.peterlang.com/document/1053722"
}