@book { PublicRelationsValuesandCulturalIdentity,
    title = "Public Relations, Values and Cultural Identity",
    author = "Enric {Ordeix} and Valérie {Carayol} and Ralph {Tench}",
    year = "2015",
    publisher = "Peter Lang Verlag",
    address = "Bruxelles, Belgium",
    doi = "10.3726/978-3-0352-6527-9",
    url = "https://www.peterlang.com/document/1053905"
}