@book { DynamicsofInternationalAdvertising,
    title = "Dynamics of International Advertising",
    author = "Barbara {Mueller}",
    year = "2004",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/978-1-4539-1495-3",
    url = "https://www.peterlang.com/document/1054404"
}