TY  - BOOK
AU  - Bayram Aydin
AU  - Emine Sahin
PY  - 2017
CY  - Berlin, Germany
PB  - Peter Lang Verlag
SN  - 9783631718773
TI  - Research Methods and Techniques in Public Relations and Advertising
DO  - 10.3726/b10899
UR  - https://www.peterlang.com/document/1054866
N2  - The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
KW  - Quantitative Research, Qualitative Research
LA  - English
ER  -