TY  - BOOK
AU  - William L. Benoit
AU  - Mark J. Glantz
PY  - 2020
CY  - New York, United States of America
PB  - Peter Lang Verlag
SN  - 9781433168239
TI  - Presidential Campaigns in the Age of Social Media
T2  - Clinton and Trump
DO  - 10.3726/b16098
UR  - https://www.peterlang.com/document/1058206
N2  - This book offers content analyses of the 2016 presidential candidate campaign messages from the primary and the general election. The chapters examine both new (Twitter, Facebook) and traditional (TV spots, debates, speeches) media employed in this contest. This allows comparison of campaign phases (primary versus general), candidates (Republican primary and Democratic primary candidates; general election candidates), and message forms. The results are compared with data from analyses of previous presidential campaigns.
LA  - English
ER  -