%0 Book
%A Rafael Ravina Ripoll
%A Luis Bayardo Tobar Pesántez
%A Araceli Galiano Coronil
%A José Marchena Dominguez
%D 2021
%C Lausanne, Switzerland
%I Peter Lang Verlag
%@ 9783034342322
%T Happiness Management and Social Marketing: A wave of sustainability and creativity
%R 10.3726/b17867
%U https://www.peterlang.com/document/1058833
%X In these moments of health crisis, happiness management and social marketing are not teaching that it is possible to build a more committed, innovative and productive society. To achieve this end, countries and organizations must undertake a wave of human resource policies and actions that stimulate individuals’ happiness and creativity. In this way, a new economy can emerge that holistically promotes social welfare, equality, and talent.
%G English