@book { PurchasePowerandPersuasion,
    title = "Purchase, Power and Persuasion",
    author = "Gary James {Jason}",
    year = "2021",
    publisher = "Peter Lang Verlag",
    address = "New York, United States of America",
    doi = "10.3726/b17996",
    url = "https://www.peterlang.com/document/1063409"
}